The word 'Strategy' is often used by account planners, marketing executives and their many other intellectual brethren to perplex an already confused client. Agreed, it's not as simple 'as eating candies' but not even as difficult as 'rocket science'. You need not be an Einstein or a Newton to understand strategy. Strategy is like whipping up a delicacy, it requires scoops of understanding of product, target audience & channel to be utilized, a pinch of common sense and lastly sprinkling of IKF expertise to create a delicious campaign, to stir up the appetites of the target audience.
ELEMENTS OF ADVERTISING STRATEGY
1. Target audience
2. Product concept
3. Positioning of the product
4. Communication media
5. Advertising message
The perfect blend of these elements creates a sound advertising strategy