Archives: July 2016

Marketing Myopia

‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor. Due to the short-visional mindset and wrong assumption that a firm is in its peak […]

B2B – Social Media to Social Business

The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding each other’s feelings? All the […]

Make a Customer, Not a Sale

For business entrepreneurs or key employees dealing directly or indirectly with customers, it is always testing to keep clients satisfied with the kind of services you provide. Especially with web sites service, it will surely crush your business if you screw it up. Within minutes millions of your prospective customers can see your company’s bad […]

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data coming in from various team/sources, […]

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