Archives: September 2016

5 Books on Personal Development

We should all stand together to develop our lives more on both a personal and business level. Thankfully, there are various books on the market that can assist us with personal development. Today, we are sharing five books which you should go through for your self-development.  Whatcha Gonna Do with that Duck? Despite the odd […]

Role of Digital Marketing in the Retail Sector

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately. Retailers are aware that there has been […]

How to Choose the Best Digital Marketing Channel for Your Business

Digital marketing is continuously changing. It is essential for success of several businesses. As it is cost-effective to leverage with marketing campaigns, it is advantageous for small & medium enterprises as well as established businesses. Rising number of customers also connect daily with social media channels such as LinkedIn, Facebook, Instagram and Twitter. Thus, smart […]

Importance of Digital Marketing for Manufacturing Companies

The model and role of manufacturing marketing department has changed completely by digital age. Today, a complete digital strategy is very important. Social media, SEO, and content marketing have entered the marketing line-up and have replaced many traditional practices. Still, some companies struggle as they get used to new marketing environments, and its inter-related channels. […]

Should You Build an Android App or iOS App?

Ever since the advent of smartphones, a discourse has started over which operating system is the best for mobile app development. This debate involves the two competitors – Android and iOS. As Android is open source, Google’s flagship operating system (OS) usually gets the nod from small businesses looking to contend against recognized players. Android […]