Archives: October 2016

PPC for Festive Season

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale. With festive season around; Verticals like electronics, home, kitchen and furniture would be having traction. Here is […]

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes according to the industry your […]

Cannibalism

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company. Cannibalization Strategy Companies are the ones who like to cannibalize their […]

Page 1 of 2
1 2