Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising but evident, as the most […]
I am a staunch believer that before investing in anything, you have to do research, research and research. Even when the product I am going for is free, then too, you can be sure to find a handful of Google searches in my browser history. Okay, let’s take a look at the three main platforms […]
Let’s say that you have finally decided to invest in your company’s digital marketing strategy; don’t tell us that you haven’t included email marketing in your plans! It’s one of the most efficient tools regarding engagement and communication with clients, so we really hope this article changes your mind! How will we convince you? Well, […]
Is your business a start-up? Are you a five year old company who’s bottom-line is looking up? Is your ecommerce business growing exponentially? In which phase of the growth cycle is your business? When you know where your business is today, you can decide where you want to be in the future. What you need […]
How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle on is the fact that […]
It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero of the digital world. Google. […]
Mobile Application Development is a set of processes used to write software for small, wireless devices like mobile phones and tablets. Mobile Application Development is not very different from Web Application Development. One big difference though is that Mobile Applications can be specifically customized for the unique features that modern smartphones come with. For instance, […]
The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major contributors towards healthcare in India. […]
Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see it. It is easy to […]
The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as a term is generic. An […]
You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on the agency is also a […]
In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as a result of which ethical […]
