How Digital Marketing is Revolutionizing Global Healthcare Industry?

How Digital Marketing is Revolutionizing Global Healthcare Industry?

The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]

Why Competitor Analysis is Important in SEO?

Why Competitor Analysis is Important in SEO?

How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]

Benefits of Marketing Your Ads from Google Partners

Benefits of Marketing Your Ads from Google Partners

It is hard to determine whether some agency claiming to be an expert in SMM or pay-per-click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter the superhero […]

The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

How to Decide on the Best Digital Marketing Agency?

How to Decide on the Best Digital Marketing Agency?

You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]

Management Lessons from Padmaavat

Management Lessons from Padmaavat

In life, we can win a single battle by being unethical but we cannot win the entire war. This is because, when we act unethically, we create a precedent – a bad name for ourselves and the organization that we represent. When this happens, our reputation starts preceding us, as […]

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Title can be given but Respect is to be Earned – My CPL-2018 Experience

Being a part of Circle’s family. I get an annual opportunity to witness the flagship program of Circle’s called Circle’s Premier League (CPL) every year, This event gives all members of circles a great opportunity connect with over 180 enthusiastic circle members who are friends outside, but compete with each […]

How Video Content Is Emerging As the Next Big Thing?

How Video Content Is Emerging As the Next Big Thing?

Video content is emerging as the next big thing in the world. According to a survey, till 2017, people have been spending a mammoth 5.8 hours watching video every day. And it is estimated that by another year, 72% of the viewers will be switching to video. No wonder 50% […]

My Website Isn’t Bringing Customers. What to Do?

My Website Isn’t Bringing Customers. What to Do?

Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers. […]

How Website Design Affects SEO? IKF’s Opinion

How Website Design Affects SEO? IKF’s Opinion

When it comes to Search Engine Result Pages or SERPs as they are commonly known, Google would want the best websites or pages to appear first as results. The logic here is simple, only the best makes it to the top. Now, there are two things that happen when a […]

WhatsApp Business App for SME’s – What is it?

WhatsApp Business App for SME’s – What is it?

An initial step towards the monetization of the free WhatsApp messaging platform, Facebook owned WhatsApp announced last September about their plans to come up with this unique initiative for Businesses. They launched a pilot by partnering with companies like BookMyShow, Netflix and MakeMyTrip in India. Though this new App for […]

Grow Your Business Efficiently with CRM

Grow Your Business Efficiently with CRM

In today’s super-competitive markets, the organizations that manage customer relationships the best are more likely to win. CRM is a game-changing tool that can help businesses grow faster and work smarter. Let’s look at what a CRM could do for you… Data Any organization small or big will have data […]

Top Ten Essential Entrepreneur Mantras

Top Ten Essential Entrepreneur Mantras

So, what makes us, entrepreneurs unique? Our constant quest for excellence, a never say die attitude and most often we ask ourselves – “how will the world be different if I lived in it?” Well, all my life I have parked on these thoughts and have managed to carve out […]

Can WhatsApp Be Used As a New Digital Marketing Tool

Can WhatsApp Be Used As a New Digital Marketing Tool

Whatsapp has taken digital world by storm. People are spending more time on Whatsapp than they actually do on social media. It is a viral medium of sending a message across. As it supports exchange of multi-media, it is a very interactive way of communication. More recently, some enterprising folks […]

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Ignite your Potential with Daniel Jacob – Key Takeaways from the Session

Recently, I had the opportunity to attend a seminar by the motivational speaker, Daniel Jacobs which was on the topic of ‘Igniting your Potential’. The session was a very insightful and an enjoyable one. About the Speaker- Mr. Daniel Jacobs is a Commerce graduate from Madras University and also a […]

SEO vs. PPC Which Is Better For My Business

SEO vs. PPC Which Is Better For My Business

SEO and PPC are the digital marketing strategies that are pretty much in practice these days. However, there is a lot of debate regarding the effectiveness of one over other. Some folks believe in the ‘slow n steady’ approach of SEO while propagators of PPC vouch for its overnight success […]

Five Points to Consider For Responsive Web Design

Five Points to Consider For Responsive Web Design

‘Responsive’, ‘fluid’ are the new buzzwords in the web design industry. These days a significant amount of internet traffic comes from mobile phones, tablets and other handheld devices. Naturally, the websites using conventional web design approach do not necessarily cater to the needs of this sector. Responsive or fluid design […]

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

LinkedIn a Tool to Convert Your Network to Networth…. Get Aligned.

As we all know LinkedIn is a professional networking site, it allows professionals to establish connection within their known and prospective connects. Hello, my name is Ashish Dalia. I’m a passionate digital marketer here at I Knowledge Factory Pvt. Ltd; today I’m going to share my experience about how to […]