Happiness Program: A Life-Altering Spiritual Journey!

Happiness Program: A Life-Altering Spiritual Journey!

In life spiritualism is as important as materialism; I am a strong believer of this fact. I along with 8 of my colleagues decided to attend a 4-day course called ‘Happiness Program’ organized by the Art of Living Foundation which started on 28th June and lasted till 1st of July. […]

Advanced Mobile SEO Techniques

Advanced Mobile SEO Techniques

The number of Smartphone usage is increasing worldwide and especially so in India. The number of mobile searches is growing exponentially. The future internet searches will predominantly take place on Smartphones and 95% of all searches are done using Google. Google has responded to this shift from desktop to mobile […]

5 Social Media Marketing Tips for Financial Services

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a window of possibilities, we couldn’t have imagined before. You can no longer ignore the impact it has on our day to day lives. It has managed to become an integral […]

How To Use Hashtags?

How To Use Hashtags?

There has been a significant rise in the use of hashtags over the years. It used to be just a mere button on your phone before it transitioned into a symbol that is universally recognized as a social media tool used to communicate powerful messages. If you happen to notice, […]

3 Solid Reasons to Start Using Application Hosting

3 Solid Reasons to Start Using Application Hosting

There was once a time when application hosting was one of the most awaited notions in the IT circle. Over the years this theory has turned into a reality! It has become a part of the business vernacular. Its benefits are talked about in the C-suite, employees discuss it near […]

4 Effective Strategies to Use Google AdWords

4 Effective Strategies to Use Google AdWords

Devising smart and effective strategies for Google AdWords is the first step in being a high performer for your paid search success. A winning ad campaign is one that is: Detailed and methodically researched Monetary investment Clear strategy Strong business goals For the ad campaigns to work effectively you must […]

SEO for EBay

SEO for EBay

It was the year 1995. Online stores were still new. Around the time, Pierre Omidyar, a computer programmer successfully made his first sale. An event that has made history since then.  He sold a broken laser pointer on his website AuctionWeb – but the significant part was that the product […]

12 Post Website Launch Strategies That Will Ensure Success

12 Post Website Launch Strategies That Will Ensure Success

Getting your website in action mode is common, but having a post-launch strategy is acumen. So, to say that your website has been launched after immense hard work is pointless if you haven’t prepped up for the post-launch exercise. The launch of your website is not the end of the […]

Instagram Marketing: Features That You Should Be Using

Instagram Marketing: Features That You Should Be Using

Since its launch in 2010, Instagram has taken the world by storm. Literally. With a mammoth 700 million active monthly users, people are scurrying to engage the world with their wares on Instagram. Are you still wondering whether your brand is the right fit for this social network? Or have […]

Thinking TV Ads? Start Online

Thinking TV Ads? Start Online

Gone are the days when TV used to be the king of advertising and brand communication. Creating a TV commercial was considered to be a prestigious affair. There was total madness as it called for the big bucks. Post the digital revolution though; the 30 second TV spot has been […]

Essential Elements to Optimize Your E-Commerce Website

Essential Elements to Optimize Your E-Commerce Website

Ask any retailer and they’ll tell you how difficult it is to actually sell a product, even when a customer can see, touch and try it on. Today, with the emergence of ecommerce, the task of a retail salesman has just got a lot tougher. That is why, your ecommerce […]

A Lot Happened Over a Coffee at BNI

A Lot Happened Over a Coffee at BNI

I want to share an elevating experience today as I took along my I Knowledge Factory core team to Business Networking International (BNI), Prosperity chapter Pune East meeting today morning for the very first time. Here my core team members got up early and readied themselves for the BNI meet. […]

Social Media Strategy for Nonprofits

Social Media Strategy for Nonprofits

Non-profit organizations, since the last decade or so have been getting Social on Social Media – whether it’s opening and making popular a Facebook page or hopping onto popular networks like Snapchat, non-profit organizations are jumping onto the Social Media bandwagon – lock, stock and barrel. And it’s not surprising […]

How Digital Marketing is Revolutionizing Global Healthcare Industry?

How Digital Marketing is Revolutionizing Global Healthcare Industry?

The emergence of healthcare in India The breakup of the joint family system has paved the way for healthcare taking prominence for the elderly in India. Rising income of the middle-class, increasing health awareness, lifestyle diseases rearing their ugly heads, and access to health and life insurance are the major […]

Why Competitor Analysis is Important in SEO?

Why Competitor Analysis is Important in SEO?

How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry? This is a common question that crops up in the mind of many businessmen. What they can’t get a handle […]

Benefits of Marketing Your Ads from Google Partners

Benefits of Marketing Your Ads from Google Partners

It is hard to determine whether some agency claiming to be an expert in SMM or pay per click is actually so. Companies get taken for a ride and realize the truth when it is too late. Unfortunately, this scenario is not a rare occurrence but an everyday one. Enter […]

The Difference between Content Creation and Content Marketing

The Difference between Content Creation and Content Marketing

The difference between Content and Content Marketing is quite apparent: Anything and everything can be termed as content – written, verbal, audio-visual or digitally empowered, whereas content marketing is all about attracting audiences to an experience or destination that we build or optimize to achieve our marketing objectives. Content as […]

How to Decide on the Best Digital Marketing Agency?

How to Decide on the Best Digital Marketing Agency?

You have decided to give the competition a run for their money by building your online presence – better than the best out there. To do so though, you know that you have to look at hiring the best digital marketing agency. Of course, the entire process of deciding on […]

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Google Adwords – How To Bid Lower And Get A Higher Ranking!

Your Ad rank or Ad position is the number at which your Ad shows up on a page. For example, an ad position of ‘1’says that it is in the first position. In general, it is a good thing – as it ensures that a lot more people will see […]