5 Best Ways to Assess the Best PPC Agency

5 Best Ways to Assess the Best PPC Agency

An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising […]

What Digital Marketers Can Do To Popularise E-commerce Websites

What Digital Marketers Can Do To Popularise E-commerce Websites

There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, […]

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Top 7 Reasons to Outsource LinkedIn Profile Makeover

Not many years ago, having a LinkedIn account was seen as a ‘cool professional thing’ that people used to socialize with folks from within the industry. But today, being on LinkedIn has become a must-have for anyone who wants to build a strong personal brand and expand your professional network. […]

How to Promote and Market E-commerce Website?

How to Promote and Market E-commerce Website?

If you thought setting up your e-commerce website is the only intimidating task of your online business, then we think we are going to have to come with our long, pointed pin to burst your illusional bubble. Ouch but it’s needed. Do you know that it actually takes 200 parameters […]

What Kind of an Entrepreneur are You?

What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are […]

The New Rules of Customer Engagement

The New Rules of Customer Engagement

Game changer. Someone whose dramatic entry into the plot just capsizes everything – topples those who were comfortably warming thrones, and basically changes the course of a seemingly smooth going narrative. You must think I’m talking about a young entrepreneur or a startup company that probably sewed up a delicious […]

10 SEO Myths Demystified

10 SEO Myths Demystified

Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, […]

5 Ways to Sell Better When Customer Acts Indicative

5 Ways to Sell Better When Customer Acts Indicative

Many times clients are not interested in a sales pitch that a salesperson is trying to put up. Instead, customers tend to linger around if they find a ‘resource’ in the salesperson. Clients are meant to buy what they need, what they like or what they think they like or […]

Importance of Digital Marketing for Manufacturing Companies

Importance of Digital Marketing for Manufacturing Companies

The model and role of manufacturing marketing department has changed completely by digital age. Today, a complete digital strategy is very important. Social media, SEO, and content marketing have entered the marketing line-up and have replaced many traditional practices. Still, some companies struggle as they get used to new marketing […]

Role of Digital Marketing in the Retail Sector

Role of Digital Marketing in the Retail Sector

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately. Retailers are […]

Top 5 Digital Marketing Trends for Hospitality Industry

Top 5 Digital Marketing Trends for Hospitality Industry

2016 is a year of new software, apps, and marketing platforms, as far as hospitality industry is concerned. With video conferencing to distant training opportunities and centralized management systems, the IT has taken over the hospitality sector. But according to most of the industry leaders, the most important question right […]

Seven Books Every Marketer Should Read

Seven Books Every Marketer Should Read

While the core ideas behind marketing are often over-simplified, as most marketers know, it is actually much more complex than it seems to the outside world. One of the best ways to take your marketing efforts to the next level and truly learn how to be the best-of-the-best, is to […]