11 min read
As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as the director of a leading Digital Marketing Agency in India, IKF Digital, I have seen companies transforming into brands just by using sheer Digital Marketing Skills!
Do you want to transform your business as well? I’m Ashish Dalia & I am going to be sharing with you a few tips on Digital Marketing to help you grow as a brand! Check it out.
1. Video Marketing
Video & Digital marketing go hand in hand like mac & cheese! From traditional TV commercials in the olden days to YouTube, Facebook & Instagram today, video marketing is an important part of our lives. It helps you put your point across to the viewer in a fun, interesting manner. Research has shown that visual mediums have a much higher recall value among users than some of the other traditional marketing methods such as newsletters. Video marketing provides attractive, versatile & extremely shareable visual medium to engage the audience. Here are some interesting figures to emphasize my point
- Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
- Nearly 50% of all video is watched on a mobile device.
- By 2020, internet video traffic will account for 80% of all consumer Internet traffic
- Videos up to 2 minutes long get the most engagement.
2. Search Engine Marketing
If a site is set up properly and optimized correctly then it can naturally bring in traffic through search results. But SEM means taking advantage of all the marketing tools available in search engines – including the paid ad feature wherein you can actually get a paid campaign going where you get more visibility. Search Engine Marketing is extremely beneficial as by increasing your online presence, you also enhance the awareness & visibility of your brand. This in turn generates leads & sales in the long run.
3. Direct Messaging
The best form of communication is direct messaging wherein there is no filter between you and your potential customer. Social media is a great interactive platform to have a dialogue with your audience. It’s engaging as well as informative.
4. Social Media Marketing
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. Special attention to social media is what is separating leading Digital Marketing Services in India from the rest.
5. Working in Tandem with Search Engines
Nowadays, all search engines have a feature wherein you can tie up with these engines for featured snippets that appear on top of your results when you search. This technique has indeed proven to be more useful than some of the more traditional methods like mailers & newsletters.
6. Guest Blogging
Inviting guest bloggers to write on your website is a great way to increase user engagement for your website. For example, if you own a bat manufacturing company and you get M.S.Dhoni to curate a small article for your website, wouldn’t that drive a lot of engagement on your website just because of his sheer popularity? It also helps when your guest is an expert in the field your product is related to. Simple but effective, isn’t it?
7. Content Marketing
Content marketing should be an integral part of your digital marketing strategy, especially with the pandemic causing havoc in the world. A new trend called influencer marketing wherein a popular figure on Instagram or Facebook endorses a certain product has become extremely popular among the youth. This a potent option as some of these influencers have a huge following on social media and wield a lot of influence. Also, more than 50% of all advertisements are played on mobile screens so it is really important to optimize your websites for mobile devices as well.
Market research is an important aspect of business strategy and also to have lead in the market. It is all about gathering valuable information about consumer's tastes and preferences, about the latest trends, follow in the market, about your competitors, about the latest products launched in the market and etc. The process of collecting such information is Market Research. Every business needs market research to determine how many customers are liking their product, how many are not, and why, what is the competition doing, etc. Using this to design their client's websites efficiently, IKF has managed to emerge as one of the leading Website Designing companies in India!
9. SEO Marketing
Today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective. But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.
Content is a vital part of SEO & is number 1 on the priority lists of all SEO services in India because it’s the vehicle you use to reach and engage audiences. What is working for the leading SEO Company in India is that they are putting out content that is educational, but also interesting, relevant, engaging, and shareable!
10. Catchy Headlines
The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers are looking for, while also standing out from the plethora of similar, competing content found in print or online.
So to sum up, the best way to drive more traffic to your website is to be innovative, research-oriented & in line with the current market trends!
If you want to build your brand or want to drive substantial traffic to your website, contact IKF - a Digital marketing company in India. To connect with us for a free consultation session, kindly drop us an email on firstname.lastname@example.org or call us on +91 88888 66110.