10 Powerful Digital Marketing Ideas to boost traffic in 2020

11 min read

Digital Marketing Agency in India
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

As they say, the best marketing doesn’t feel like marketing! Nowadays, we are living in an advanced technological driven world & digital marketing is a vital cog in the marketing machine. The competition is so tough today that it works on eat or be eaten principle! In my experience as the director of a leading Digital Marketing Agency in India, IKF Digital, I have seen companies transforming into brands just by using sheer Digital Marketing Skills!

Do you want to transform your business as well? I’m Ashish Dalia & I am going to be sharing with you a few tips on Digital Marketing to help you grow as a brand! Check it out.

1. Video Marketing

Video & Digital marketing go hand in hand like mac & cheese! From traditional TV commercials in the olden days to YouTube, Facebook & Instagram today, video marketing is an important part of our lives. It helps you put your point across to the viewer in a fun, interesting manner. Research has shown that visual mediums have a much higher recall value among users than some of the other traditional marketing methods such as newsletters. Video marketing provides attractive, versatile & extremely shareable visual medium to engage the audience. Here are some interesting figures to emphasize my point

  • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • By 2020, internet video traffic will account for 80% of all consumer Internet traffic
  • Videos up to 2 minutes long get the most engagement.


2. Search Engine Marketing

If a site is set up properly and optimized correctly then it can naturally bring in traffic through search results. But SEM means taking advantage of all the marketing tools available in search engines – including the paid ad feature wherein you can actually get a paid campaign going where you get more visibility. Search Engine Marketing is extremely beneficial as by increasing your online presence, you also enhance the awareness & visibility of your brand. This in turn generates leads & sales in the long run.

3. Direct Messaging

The best form of communication is direct messaging wherein there is no filter between you and your potential customer. Social media is a great interactive platform to have a dialogue with your audience. It’s engaging as well as informative.

4. Social Media Marketing

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. Special attention to social media is what is separating leading Digital Marketing Services in India from the rest.

5. Working in Tandem with Search Engines

Nowadays, all search engines have a feature wherein you can tie up with these engines for featured snippets that appear on top of your results when you search. This technique has indeed proven to be more useful than some of the more traditional methods like mailers & newsletters.

6. Guest Blogging

Inviting guest bloggers to write on your website is a great way to increase user engagement for your website. For example, if you own a bat manufacturing company and you get M.S.Dhoni to curate a small article for your website, wouldn’t that drive a lot of engagement on your website just because of his sheer popularity? It also helps when your guest is an expert in the field your product is related to. Simple but effective, isn’t it?

7. Content Marketing

Content marketing should be an integral part of your digital marketing strategy, especially with the pandemic causing havoc in the world. A new trend called influencer marketing wherein a popular figure on Instagram or Facebook endorses a certain product has become extremely popular among the youth. This a potent option as some of these influencers have a huge following on social media and wield a lot of influence. Also, more than 50% of all advertisements are played on mobile screens so it is really important to optimize your websites for mobile devices as well.

8. Research

Market research is an important aspect of business strategy and also to have lead in the market. It is all about gathering valuable information about consumer's tastes and preferences, about the latest trends, follow in the market, about your competitors, about the latest products launched in the market and etc. The process of collecting such information is Market Research. Every business needs market research to determine how many customers are liking their product, how many are not, and why, what is the competition doing, etc. Using this to design their client's websites efficiently, IKF has managed to emerge as one of the leading Website Designing companies in India!

9. SEO Marketing

Today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective. But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.

Content is a vital part of SEO & is number 1 on the priority lists of all SEO services in India because it’s the vehicle you use to reach and engage audiences. What is working for the leading SEO Company in India is that they are putting out content that is educational, but also interesting, relevant, engaging, and shareable!

10. Catchy Headlines

The title of your article is the all-important first impression of your content for readers. A strong title communicates that your post has the information readers are looking for, while also standing out from the plethora of similar, competing content found in print or online.

So to sum up, the best way to drive more traffic to your website is to be innovative, research-oriented & in line with the current market trends!

If you want to build your brand or want to drive substantial traffic to your website, contact IKF - a Digital marketing company in India. To connect with us for a free consultation session, kindly drop us an email on sales@ikf.co.in or call us on +91 88888 66110.