‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor.
Due to the short-visional mindset and wrong assumption that a firm is in its peak phase, company gets into complications

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Every entrepreneur has a vision of what they’d like the future to look like. Entrepreneurs’ are visionary and it is equally important that they entrust their long-term vision to the people associated with him/her. However, it is been observed that they sometimes fall short to carry out this process lucratively. Even after delegating the power to the right set of

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As a professional in digital world my responsibility is to make a person or an organization aware about the continuous evolution happening over the digital space which can help business to explore the true potential of Digital Marketing.
Digital medium is growing exponentially from the way we buy to the way we eat. Not only the digital space but the

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Hello All, I am Tejaswini Nighojkar working as Business Analyst in IKF Pvt. Ltd.
The most common question that I have been asked, repetitively is – What does a Business Analyst (BA) do? Most of the people and colleagues are not aware of the role of a BA. So today I am going to share with you what interesting things

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The entire concept of a family revolves around how all the members of the family mingle & bond with each other through all walks of life, like during happiness or sorrow, joy or grief, humor or any serious matters. Imagine how difficult it becomes when someone avoids sharing or responding each other’s feelings?
All the above mentioned touch points are

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I remember studying a research report at Indian IT industry in which they summarized that the Indian IT industry is characterized by services and also that human capital has been a significant contributor of constant growth of industrial sector.
Well, today I am a part of a rapid growth organization & constantly facing challenges on both the front’s viz., services

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For business entrepreneurs or key employees dealing directly or indirectly with customers, it is always testing to keep clients satisfied with the kind of services you provide. Especially with web sites service, it will surely crush your business if you screw it up.
Within minutes millions of your prospective customers can see your company’s bad reviews. On the other hand,

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