Like many mysteries like what came first Chicken or Egg, corporates are finding it difficult to come to a conclusion as “What is more effective SEO or PPC”. The truth is the term “SEO or PPC” itself is not appropriate, as a matter of fact “SEO & PPC” is the correct term. But before jumping into any conclusion let’s analyze

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A website is one of the best tools for marketing a business on social media and forums. It acts as a sales person that works 24/7 throughout the year. It also helps your prospective customers to find your company on the internet, along with giving credibility to your business. In order to make the best out of online opportunities

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In a pay-to-play social media market, it is quite daunting to join a competitive advertising environment like Facebook. While connecting with the social media advertising world, you have control over your budget for ad campaigns.  In the first quarter of 2016, 1.65 billion Facebook users were active on a monthly basis. Rest assured, your prospective customer is among them.

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Social media has become one of the famous tools not just for sharing your thoughts but also to share brand awareness, products and services across different platforms. Every business is adopting social media in their day-to-day operations.

Relying on the wrong platform/using only Facebook

Facebook has become one of the most used social media platforms in the recent

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Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles.
Fear
Fear beguiles are focused on obstructive or worrisome outcomes that may

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How you acknowledge and treat your customers can make a big difference while retaining them However, the unsatisfied client is a lost opportunity and even if they don’t show their dissatisfaction directly to the organization, they can turn out to be negative influence by sharing their bad experience with other prospective leads and thereby, losing your next best business opportunity

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Around 68% of US adults use a smartphone to access the internet. In spite of such a fast expanding access to mobile internet, mobile SEO has remained comparatively traditional.
Speed is important for any online business, small or large. It has been observed that, mobile users are more impatient as compared to desktop users. According to a study done by

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