2018 – The Year of High-Tech Wearables

2018 can prove to be the year of the wearable – when finally, we have wearables that come with the ability to go beyond the surface, and tell us something vital about our bodies – the original promise of wearable manufacturers.

As a tech savvy digital marketing agency, we have always been at the forefront of emerging technology. Finally wearables have begun to reveal how our bodies respond and adapt to the many challenges of life and environment around us.

They say that in life, how your body responds is much more crucial then the things you do. Armed with this insight, you will be far better equipped to take better lifestyle decisions based on scientific evidence of the things that work well for you, and your psychology.

For example, many companies today are learning from a machine by collecting data extracted from a machine – like heartbeat data, constructing a model of physiology and interpreting the findings into insights – the starting point for taking meaningful action.

Needless to say, hundreds and thousands of tests later, the findings from years of research and innovative vision, can change the face of not a single device or brand but an entire industry.

With so many companies thinking innovatively, 2018 will be a year when a host of wearables will be doing it just right.

Here are some of the wearables that are being eagerly awaited in 2018:

  • Apple Watch Series 4:
    Design overhaul and performance upgrade is what we are looking at.
  • Fitbit Charge 3 and Blaze 2:
    Apart from Fitbit’s Charge 3 and Blaze 2, we are expecting a bigger push into health tracking with sleep apnea and atrial fibrillation.
  • Huawei Watch 2 LTE:
    When it comes to smartwatches, the Huawei Watch 2 LTE is a great option for people who are already hooked onto wearables.
  • Augmented Reality:
    In 2018, the race to smartglasses is ready to heat up with Apple’s ARKit, AndroidARCore, SnapChat World Lenses and Facebook’s AR – triggering the smartglasses demand.
  • Smarter Assistants:
    In 2018, we are expecting that many wearables will be taking their design and performance to the next level – like Alexa, Google assistant and Siri, and make the transition from being a cool demonstration of futuristic ideas to something that will add actual value to countless lives.
  • Fossil’s smart ambitions:
    Fossil Group is trying to make their range of fashion-friendly things turn smart. They are now eyeing handbags, hearables, jewelry and eyewear.
  • Swatch Swiss OS Tissot Watch:
    The Tissot brand is going to launch their first watch powered by the new Swiss OS. This tech savvy edition will boast of a long battery life and ‘Swiss Vault’ data protection.
  • AliveCor:
    Vic Gundotra, the CEO of AliveCor, got its KardiaBand Apple Watch strap approved by the FDA.The electrocardiogram built into the strap will be able to record abnormal heart rhythms and atrial fibrillation, giving it the potential to save lives.
  • Oculus: Phase 2
    In 2018, the company has announced that they are going to put two new headsets (Oculus Go and Oculus Santa Cruz) in people’s hands.
  • HTC’s Vive:
    Whether it’s a wireless headset or something else, Fossil will most probably make some radical upgrades in the year 2018, like the Vive 2 version.

While 2017 had bought with it demonstrations of futuristic wearables, 2018 promises apart from design overhauls and performance upgrades far more meaningful things to add value to countless lives.

Wearable devices and their relation to Digital Marketing:

How do you tweak your content strategy to connect with your target audience when customers continue their journey on a number of devices, right from a desktop to a hi-tech watch or a smartglass?

This is where you need to empower your brand with the all-encompassing power of Digital Marketing. After all, it’s essential to tailor your content strategy to suit the multiple devices that customers are embracing every day.

If you want to be in the thick of things when it comes to the latest technology, then talk to the best digital marketing agency in the region. Please call on 8888866110 or email us at sales@ikf.co.in.

Yogesh Jaju

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