5 Content Marketing Tips For Small Businesses

9 min read

content marketing and digital marketing agency in Pune
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is lots to be gained out of it, even if you don’t have a big budget.

That being said, let’s take a look at a few tips you can follow;

1. SEO Copywriting :

An SEO copywriter canaudit and update your existing website content. SEO copywriting can really improve your website’s chances of getting quality ranks on Google.SEO copywriters can also identify and implement the keywords you need to rank better than your competitors.

2. Create a referral network :

The modern social media has a profound effect on the way information about your brand or business gets shared. Try and build a network of sites that you direct users to – if you can create an agreement among related business you can create a referral network that drives traffic between your sites. From Facebook, blog posting sites to Reddit forums, you can create an organic online presence amongst a large community, by getting people to share your website for you. As an SEO company in India, we offer this service as a part of our SEO solution.

Let Your Brand Be Heards

3. Build a content strategy :

Developing a content strategy allows you to plan for various topics you can be covering, which could be related to your field or industry. It also allows you to develop content ideas that revolve around targeted keywords. This way, you get to build content that is effective for both engagement and SEO. This is a core part of our SEO services in Pune.

4. Keep updating your content :

Just think of all the articles, blogs and posts your read online for inspiration or information. Now imagine they weren’t updated for a week or a month. You would be frustrated! When this happens, people stop believing in the brand associated with such content. This can be detrimental for business, especially small businesses like yours. Generating fresh, exciting contentfor all of your platforms is a must.

5. Explore contributors :

Contributors like expert freelance writers or industry experts can of high value to your entire content marketing strategy. They can help you add fresh ideas and highly thought-provoking articles to your platform, along with thought leadership content pieces that can really woo readers and enhance engagement.

In Conclusion :

Content marketing has always been an important part digital marketing, and is going to be an even bigger part as more and more small businesses acknowledge its true power. More than that, it is on track to become a dominating industry in itself, like digital marketing. To create impactful content pieces or strategies, one must be capable of properly understanding consumer psyche, market trends and industry offerings. Hiring an expert team of writers is the ideal way to go with your content marketing strategy.

If you’re looking for an agency to handle all your content marketing activities in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Mumbai that offers a full-range of digital services, including dedicated content marketing services.

To connect with us for a free consultation session, drop us a mail on sales@ikf.co.in or call us on +91 88888 66110.