Digital marketing may seem like an extravagant expense for many small business owners. But with content marketing, that doesn’t have to be the case! As a leading digital marketing agency in Pune, we believe that content marketing is on a rise to become an industry in itself and there is lots to be gained out of it, even if you don’t have a big budget.
That being said, let’s take a look at a few tips you can follow;
1. SEO Copywriting :
An SEO copywriter canaudit and update your existing website content. SEO copywriting can really improve your website’s chances of getting quality ranks on Google.SEO copywriters can also identify and implement the keywords you need to rank better than your competitors.
2. Create a referral network :
The modern social media has a profound effect on the way information about your brand or business gets shared. Try and build a network of sites that you direct users to – if you can create an agreement among related business you can create a referral network that drives traffic between your sites. From Facebook, blog posting sites to Reddit forums, you can create an organic online presence amongst a large community, by getting people to share your website for you. As an SEO company in India, we offer this service as a part of our SEO solution.
3. Build a content strategy :
Developing a content strategy allows you to plan for various topics you can be covering, which could be related to your field or industry. It also allows you to develop content ideas that revolve around targeted keywords. This way, you get to build content that is effective for both engagement and SEO. This is a core part of our SEO services in Pune.
4. Keep updating your content :
Just think of all the articles, blogs and posts your read online for inspiration or information. Now imagine they weren’t updated for a week or a month. You would be frustrated! When this happens, people stop believing in the brand associated with such content. This can be detrimental for business, especially small businesses like yours. Generating fresh, exciting contentfor all of your platforms is a must.
5. Explore contributors :
Contributors like expert freelance writers or industry experts can of high value to your entire content marketing strategy. They can help you add fresh ideas and highly thought-provoking articles to your platform, along with thought leadership content pieces that can really woo readers and enhance engagement.
In Conclusion :
Content marketing has always been an important part digital marketing, and is going to be an even bigger part as more and more small businesses acknowledge its true power. More than that, it is on track to become a dominating industry in itself, like digital marketing. To create impactful content pieces or strategies, one must be capable of properly understanding consumer psyche, market trends and industry offerings. Hiring an expert team of writers is the ideal way to go with your content marketing strategy.
If you’re looking for an agency to handle all your content marketing activities in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Mumbai that offers a full-range of digital services, including dedicated content marketing services.