10 min read
The advent of the Covid-19 pandemic changed the way the whole world works. After March 2020, with lockdowns being imposed everywhere, the whole world shifted to the digital universe. People started doing everything right from grocery shopping to high-level banking using web services & other online platforms. A lot of time nowadays is spent online and on web platforms due to work as well as other commitments. This is an important reason why users expect optimal performance from websites in order to fulfill their work requirements efficiently.
The optimality of the website is dependent largely on the web design. Websites nowadays cannot afford to be too content-heavy or complicated. A subtle yet effective design is necessary for a website to be effective. Efficient web design is one that along with creating a visual appeal also provides on-point SEO optimization techniques to help its Google Site Ranking. Professional web development platforms that are known for their efficient web designs use the following elements:
Mobile-Friendly Web Design
The majority of the global website traffic consisted of mobile devices like phones & tablets. This number is only expected to rise looking at the current trends of people increasingly using phones & tablets for work as well as leisure activities. A mobile-friendly layout mainly consists of a responsive web design crafted through a design strategy that helps websites seamlessly adapt to screens of any size without compromising on the user experience. Any website which does not have a responsive web design can give an extremely off-putting experience when it comes to the consumer.
Appealing & Clear Font
For modern websites in order to be effective, the website design along with another parameter should have crystal clear yet attractive typography which is an important pillar of minimalistic design. This includes a variety of factors like text size, background appropriate font colors, standard font types & adequate spacing.
Usage of Hamburger Menus For Web Design
A hamburger menu uses a button which then leads to a broader menu or navigation drawer. This helps save a lot of space while keeping the design clean and uncomplicated and also maintaining the navigability for consumers.
Even a slight delay in website loading time may cause the user to be disinterested and move on to a different website. It is important to optimize your website for speed in the current age of instant gratification. Users expect websites to load within a timeframe of around 5 seconds beyond which they lose interest. Here are a few measures you can take to speed up your website:
- Image optimization
- Use compressed files
- Use a strong hosting environment
White space is an essential element of a modern website design as too much content in a website generally lowers the user response to the website. The right balance between precise content & white space should be maintained to achieve the right aesthetic when it comes to design as well as site organization.
I Knowledge Factory (IKF) is a leading company offering website designing services in Pune having successfully served 900+ clients. With an experience of above 21 years in this industry, you can rest assured that your website design will be unique and highly efficient. We are an established web design agency in Mumbai with a competent team of 60+ individuals. You can contact our sales team at email@example.com or give us a ring at +91 88888 66110 to know about our services.