5 Essential Elements Of Modern Web Design Every Start Up Should Know

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Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.

The advent of the Covid-19 pandemic changed the way the whole world works. After March 2020, with lockdowns being imposed everywhere, the whole world shifted to the digital universe. People started doing everything right from grocery shopping to high-level banking using web services & other online platforms. A lot of time nowadays is spent online and on web platforms due to work as well as other commitments. This is an important reason why users expect optimal performance from websites in order to fulfill their work requirements efficiently.

The optimality of the website is dependent largely on the web design. Websites nowadays cannot afford to be too content-heavy or complicated. A subtle yet effective design is necessary for a website to be effective. Efficient web design is one that along with creating a visual appeal also provides on-point SEO optimization techniques to help its Google Site Ranking. Professional web development platforms that are known for their efficient web designs use the following elements:

  1. Mobile-Friendly Web Design

The majority of the global website traffic consisted of mobile devices like phones & tablets. This number is only expected to rise looking at the current trends of people increasingly using phones & tablets for work as well as leisure activities. A mobile-friendly layout mainly consists of a responsive web design crafted through a design strategy that helps websites seamlessly adapt to screens of any size without compromising on the user experience. Any website which does not have a responsive web design can give an extremely off-putting experience when it comes to the consumer.

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Appealing & Clear Font

For modern websites in order to be effective, the website design along with another parameter should have crystal clear yet attractive typography which is an important pillar of minimalistic design. This includes a variety of factors like text size, background appropriate font colors, standard font types & adequate spacing.

Usage of Hamburger Menus For Web Design

A hamburger menu uses a button which then leads to a broader menu or navigation drawer. This helps save a lot of space while keeping the design clean and uncomplicated and also maintaining the navigability for consumers.

Speed Optimization

Even a slight delay in website loading time may cause the user to be disinterested and move on to a different website. It is important to optimize your website for speed in the current age of instant gratification. Users expect websites to load within a timeframe of around 5 seconds beyond which they lose interest. Here are a few measures you can take to speed up your website:

  • Image optimization
  • Use compressed files
  • Use a strong hosting environment

White Space

White space is an essential element of a modern website design as too much content in a website generally lowers the user response to the website. The right balance between precise content & white space should be maintained to achieve the right aesthetic when it comes to design as well as site organization.

I Knowledge Factory (IKF) is a leading company offering website designing services in Pune  having successfully served 900+ clients. With an experience of above 21 years in this industry, you can rest assured that your website design will be unique and highly efficient. We are an established web design agency in Mumbai with a competent team of 60+ individuals. You can contact our sales team at sales@ikf.co.in or give us a ring at +91 88888 66110 to know about our services.