10 min read
When the entire world is in a state of lockdown and markets are operating at a record slow pace, it’s difficult for one to even consider marketing products or services at such a time. As an SEO company in India, we believe that business owners need to devise a holistic marketing plan to keep the business afloat for the next few months. The lockdown is almost on the verge of getting over but the aftereffects of the pandemic are going to last for a long time.
Keeping the business running
In times like these, keeping the business running on consistent cashflow is more crucial than increasing sales or pivoting to a new venture. That means, you need to maintain a consistent image in front on your audience and be available as an option whenever they need a product/service like yours.
It’s important to keep your marketing activities going in order to portray a normal or positive image. This image will aid in creating a positive mindset amongst consumers, encouraging them to spend money on various goods and services.
Why to invest in SEO?
SEO is the most traditional means of marketing and the most effective. All online searches begin and end on search engines like Google. This is where people first get to see your business and become aware of it. It becomes the most natural touch-point for your customers as they come to search for your products and services on their own. Let’s take a look at some strong reasons to invest in SEO, during downturns.
5 reasons to invest in SEO during tough times;
1. SEO keeps business alive
SEO keeps the traffic directed towards your websites and online stores, helping you maintain a healthy flow of inquiries and leads. It helps your brand stay visible for a wide spectrum of audiences as you can strategize your listings for various keywords.
2. Evaluating the market and planning ahead:
Stay ahead of all the trends that will emerge in the coming future, by analysing the search data for various parameters. Study search patterns and traffic volumes using Google analytics to understand what triggers different people to search for certain things and where most of the traffic is coming from. This will help you customize your SEO campaigns for various audience-sets.
3. Time to race ahead in digital:
With many businesses stopping their digital marketing campaigns, this could be a great opportunity for you to take advantage of the reduced competition and enjoy better rankings with lesser efforts. You can also take advantage of the lower CPM and CPC rates for paid SEO campaigns, as the rates have dropped due to reduced marketing activities on search engines.
4. When budgets get cut, SEO is always an option
When paid marketing is out of your limited budget, you can always rely on organic SEO to generate quality traffic and so the inquiries. These inquires can tell you a great deal about what their requirements will be like. As an SEO expert in Mumbai, we always prioritize on this aspect.
5. Experiment with content:
This is a great time to unleash your creative skills and experiment with different types of content. For listings, you try different approaches to your copy lines and headlines, as per various market sentiments. Make use of dynamic ads to automate random switch between various ads. This way, Google automatically chooses the best performing ad that gets you the most clicks.
For content that contain keywords, you can try different blogs and article styles that are currently popular in reader demand. Content marketing is one of the most powerful ways to captivate audiences and drive traffic towards your website. This is a core part of IKF’s SEO services in Pune.
For those of you who see the upside in investing in SEO, I Knowledge Factory is here to help. IKF is a leading digital marketing company in India offering full-fledged SEO services for all kinds of businesses and startups. If you wish to discuss a plan to secure your digital future, feel free To connect with us for a free consultation session, drop us a mail on firstname.lastname@example.org or call us on +91 88888 66110.