10 min read
Do you know that the first five organic results account for almost 67.60% of all the clicks? This means if your web page misses the top 5 slots or fails to appear on the first page of search result, the chances of generating quality leads dip drastically.
If you wish to boost your digital footprint, improving search engine ranking is the way to get started. The higher the ranking, the better is the click rate, conversions and sales.
Now that’s easier said than done, isn't it? With scores of websites competing to reach the top rank and Google constantly updating its search algorithm, pulling off to the first page is definitely a challenging task. But, as search engine visibility is the route to gain some real business, all efforts are worth it!
Wondering what you can do to improve your search engine result? A leading digital marketing company in Pune, the IKF -I Knowledge Factory offers you some simple tips that can help you accomplish your goals:
Easy tips for improving online visibility
Zero in on specific keywords: When a user places a search query, Google tries to display the most relevant results based on the targeted keywords. If you have just started with SEO, make sure your web page targets a particular topic. Look for high-volume keywords relevant to your web page and place them appropriately in the content and meta-tags. Remember, the more targeted and specific the topic of the webpage is, the greater is the chance of ranking higher in search results.
Optimize your web page by adding blog posts: There’s no denying that blogging fortifies your SEO strategy. When you post informative and valuable content with specific, targeted keywords you create additional value to your website. Blog posts that employ different on-page SEO tactics give more opportunities to rank in search engines and attract visitors to come to your site.
Claim your business profile on Google: More and more people today are using their smartphones to search for businesses “near me.” To ensure your business shows up in relevant local searches, claim your Google My Business listing. Provide all the relevant content in Google Posts, get your business listed in local directories, and ampliphy your online reputation with great online reviews.As an eminent SEO company in Pune, we can assure you that it will bring you concrete business results.
Try PPC campaigns: PPC is just another tool in the marketing arsenal that can help climb the search rankings. When implementing PPC campaigns, businesses essentially create a brand-new channel for driving relevant traffic to the website. Since PPC allows you to select the keyword themes you want to show up for, you gain from drawing in highly relevant and “ready-to-purchase” audiences.
Work on building backlinks: Amidst the clutter of competition, backlinks serve as a “vote of confidence” from one website to another. A website with additional backlinks, is inferred by Google as a source of valuable content worth ranking well on the SERPs.
You can earn backlinks by producing quality and relevant content. Consider infographics, informative blog posts, market reports, industry-specific case studies etc that influencers in your industry would prefer to link to. You can also opt for guest blogging, web directory submissions, and broken link building to fetch more valuable backlinks for your website and improve visibility in search results.
For any online business, bagging a top spot on Google’s search is the holy grail. But getting there is not a piece of cake. You need a solid strategy that’s in line with Google's evolving algorithm updates. Moreover, to maintain the top position you must properly serve the leads and prospects your rankings generate.
If all this is overwhelming for you, get the right help. Team up with IKF -the top-rated digital marketing agency in Pune & Mumbai for the best SEO and digital marketing solutions. We’ll help you chart out the perfect roadmap that will improve your online visibility and reinforce your brand presence.
Book a free consultation today and give your business the boost it deserves!