Gone are the days when publishing massive amounts of substandard content and using automated article submission tools helped you survive in the market. Today, if your content is not striking and meaningful to the users it barely stands a chance to meet its purpose.
Creating content that standouts amidst the digital clutter is a real challenge. It’s a creative and exhaustive process that involves ideating, drafting, editing, and optimizing content assets for the target audience. As an established brand in digital marketing services in Pune, we recognize content building as one of the pillars of effective digital marketing that should never be compromised.
Lot has been said and written about the importance of engaging content in driving traffic to your site but how do you actually achieve that? Well, here I have rounded-up some valuable tips to help you create impactful content.
5 Ways to draw engaging ideas for content creation
1)Let your analytics guide you
Look at your analytics and learn about your traffic, conversions, and organic search reports. Mix and match the results to discover all the high-performing content and then try to re-create similar experiences. Look for common elements in top viral posts and identify recurring keywords. It is a sure-fire way to build excellent content.
2)Connect with your audience
What can be better than deriving ideas from those you want to cater to. Well, I’m talking about your potential customers. If you go through different forums and social platforms you can get a flurry of potential ideas for posts. Search for articles with the most engagement - comments, shares, views, etc to get ideas for your piece. Create content around these topics. You can even directly post a question or a poll on your profiles, asking audiences their preferences or send emails to your subscribers, inviting them to share their views.
3)Learn from your industry peers
Study top publications in your field and find out what is working for your peers. If you have a similar audience, what served them will likely help you, too. On industry publication sites, you’ll find some valuable comments and questions. People posting them can turn into your potential customers. Build content around their feedback or queries and provide an authentic piece that fosters your brand credibility.
4)Develop marketing personas for customized content
Building marketing personas will give you insights into how your primary customer thinks, acts, responds, and behaves online. It will help you develop a better understanding of your customer’s needs and guide you to create a customized content strategy that resonates with your target customers.
5)Follow the latest trends
Keep a close watch on the popular trends online and follow them. This will give you an idea of what are the hot topics in your niche that you can capitalize on.
Take Away: The primary purpose of your content is to influence your potential customers in the right way. If your content successfully adds value to their life by addressing their pain points and interest areas then you are certainly moving closer to your objective.
For more information on how to create perfect content that appeals to your target audience and brings you quality leads get in touch with the IKF - I Knowledge Factory - the leading website development company in pune. Our industry experience and expert team can help you achieve desired results.