5 Tips to Run Effective App Store Optimization Campaigns

9 min read

App Store Optimization
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance to their App SEO, to maintain an optimum online brand presence.

That being said, app search optimization has become even more crucial these days, as there are millions of apps for users to browse from. If you want your app downloads to increase, your app needs to be highlighted for every top search!  You need to target your app listing for particular keywords and continuously optimize your listings, just like you optimize your webpages. With over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, ASO is more important than ever!

Mobile App Store Optimization

Being a part of our digital marketing services in India, ASO is one of our most sought-after services. Let’s take a look at some of the tips brought to you by our experts.

Tips for app search optimization (ASO)

1. Choose keywords wisely:

In regular SEO activities, you can write content pieces of anywhere between 500 to 5000 words, and stuff it up with all the keywords you can find. But in app listings, you have a limited space. Like with Apple App Store, you get only 100 characters for all of your keywords, while in Google Play Store, you have a comfortable 4000 characters to work with.

2. Work on descriptions:

Make your app description as catchy and informative as possible, as description pages are like the landing pages of your app. Cover all possible pointers like what’s special about the app, what problem does it solve, how does it work etc., in a short and concise manner. This is a part of our SEO services in Mumbai.

3. High-quality screenshots:

The first thing people see on the app store is the screenshots of the app they are downloading. Make sure you use high-quality renders only for the screenshots of your app, in order to optimize your app listings.

4. Categorize:

When you list your app on the store(s), you need to list it in the right category so that audiences can easily find your app while searching for a solution associated to your field. This tremendously helps in search engine optimization of your app listing, as Google shows your app for the right keyword hits and increases the chances of downloads.

5. Positive ratings:

Try to get as many ratings and review you can get out of existing app users. App reviews and ratings is a great factor is ASO rankings, as Google considers it highly authoritative in terms of deciding an app’s value. You can incentivize your review process as well, offering customers something useful in exchange for a quick review.

If you’re looking for SEO services in Pune to plan and handle your app store optimization campaigns, you can check out I Knowledge Factory. IKF is a leader in digital media and offers premium app search optimization services at affordable costs.

To connect with us for a free consultation session, kindly contact email: sales@ikf.co.in or call us on +91 88888 66110.