App store optimization (ASO) is basically search engine optimization for apps. Now a days, apps have become an important touch-point for audiences, as they are an extension of your brand’s experience to the customer. As a leading digital marketing company in Mumbai, we believe that businesses should give equal importance to their App SEO, to maintain an optimum online brand presence.
That being said, app search optimization has become even more crucial these days, as there are millions of apps for users to browse from. If you want your app downloads to increase, your app needs to be highlighted for every top search! You need to target your app listing for particular keywords and continuously optimize your listings, just like you optimize your webpages. With over 2.6 million Android apps in the Google Play store and over 2 million apps in Apple’s App Store, ASO is more important than ever!
Being a part of our digital marketing services in India, ASO is one of our most sought-after services. Let’s take a look at some of the tips brought to you by our experts.
Tips for app search optimization (ASO)
1. Choose keywords wisely:
In regular SEO activities, you can write content pieces of anywhere between 500 to 5000 words, and stuff it up with all the keywords you can find. But in app listings, you have a limited space. Like with Apple App Store, you get only 100 characters for all of your keywords, while in Google Play Store, you have a comfortable 4000 characters to work with.
2. Work on descriptions:
Make your app description as catchy and informative as possible, as description pages are like the landing pages of your app. Cover all possible pointers like what’s special about the app, what problem does it solve, how does it work etc., in a short and concise manner. This is a part of our SEO services in Mumbai.
3. High-quality screenshots:
The first thing people see on the app store is the screenshots of the app they are downloading. Make sure you use high-quality renders only for the screenshots of your app, in order to optimize your app listings.
When you list your app on the store(s), you need to list it in the right category so that audiences can easily find your app while searching for a solution associated to your field. This tremendously helps in search engine optimization of your app listing, as Google shows your app for the right keyword hits and increases the chances of downloads.
5. Positive ratings:
Try to get as many ratings and review you can get out of existing app users. App reviews and ratings is a great factor is ASO rankings, as Google considers it highly authoritative in terms of deciding an app’s value. You can incentivize your review process as well, offering customers something useful in exchange for a quick review.
If you’re looking for SEO services in Pune to plan and handle your app store optimization campaigns, you can check out I Knowledge Factory. IKF is a leader in digital media and offers premium app search optimization services at affordable costs.