9 min read
Local SEO is when someone searches for your business in your geographic area and your page ranks up. It could be a search like “events near me this weekend”, “restaurants near me” or something similar. Local SEO is crucial because it helps you with the following:
- Redirect more traffic to your physical location
- Improve your online presence
- Attract targeted audience
- Establish your credibility
So how do you boost your local SEO? Here are a few content marketing strategies you can extract more business out of your locality.
Create a landing page:
Landing pages are targeted at a very particular set of users. The primary goal of an SEO-optimized landing page is to rank, while conversion is a secondary aspect that naturally follows. They encourage actions such as clicking, filling a form, commenting, downloading a document, or sharing their information in return for some value. Besides optimizing user action, landing pages make it easier to analyze visitor actions, and modify as required. By focusing on a specific topic, we can include more keyword headings, keyword anchor text, and keyword internal links within that keyword category. This will definitely help to boost our local SEO.
Including FAQs on your page:
Adding an FAQ or a Q&A section on your landing pages helps distinguish the content as relevant or irrelevant to the search engines. The more the value of the information you can provide in text format the better chances it has to rank on the search engine.
Use Promo Codes and Discount Coupons:
Discounts and promotions are very effective in boosting a small business’s online visibility. Landing pages with coupons convert better. According to SEO experts, coupon-related queries account for 15 million+ monthly searches in the US alone. You can target your local audience for a location-specific discount.
Create local content:
As Google continues to get smarter, content creators are now required to truly write for users and not for the search engines. While blogs on general topics may cater to a wider audience, localized SEO works better when you write about local or industry news relevant to the intended audience. Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.
If your business operates in physical locations, it’s important for you to continuously optimize your marketing and SEO strategy and update your website for local SEO. You can definitely improve your website ranking by following the above ideas. At I Knowledge Factory Pvt. Ltd., Pune’s leading content marketing services company, we believe in delivering top-notch, SEO-optimized content that will take your business to the next level. Get in touch with us today!