6 Activities That Will Support Your Local SEO Efforts

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Tips to Make your Website Migration a Success
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Make Your Web Design More Impactful With Right Use Of Images. Visual presentation of your website is an integral part of the web appeal. The importance of visual representation has only grown over the years. Today’s Y generation prefers graphic-based communication over text-based. This skewing towards visuals is well-supported too. According to various studies 80% people remember what they see than what they read. Hence, this is proven that if you use your images judiciously on your website, you have better chances of getting your message to the target audience. Even the most complex messages can be conveyed in the blink of an eye. For instance, the visuals of a hotel room instantly give the visitor an idea of the room décor and some of its amenities without the need of scanning through the entire descriptions. As a digital marketing and web design company in Pune, we look at web images as a great opportunity for a business to engage and influence its audience. How images can benefit your website presence? It helps bring your product to life and improves chances of sales by highlighting your brand. It ensures more clicks and views by attracting attention of the visitors and offering vital info in a digestible way. Images when accompanied with caption or description with relevant keywords can help you attain higher search engine ranking too. So, how do you use images in your web design to get maximum advantage? Ace originality with authentic images. If you want to build a strong communication between your visitors and your brand, you must be able to create a powerful impression. This can be achieved by using captivating and authentic images. Depending upon your site requirement, you may need different images for every page, subpage and even a post. Make sure to opt for authentic images that are customized to meet your specific requirements. Avoid using overused stock images, images that lack quality, and filler images. Instead, go for high-quality original pictures that represent actual places, objects, or beings. Infographics too, are ‘good to-go’ options. When you design your site, don’t just focus on using images. While pics are great for enhancing the experience on your website, you can also try some infographics. Highly preferred by businesses, these are visual elements that showcase facts, statistics, and other important information in an intriguing way that’s provokes interest. Master the art of cropping and scaling. Do you know that fully-responsive websites can create havoc with images if you fail to cater to different screen formats and aspect ratios? Hence, once sure about your image selection, use appropriate tools for cropping and scaling the images that perfectly match with your web requirements. Now, that calls for a careful balancing act. As a web design company in Mumbai, we suggest cropping and scaling on images such that it draws the user's attention to the central focus of the graphic while ruling out too much unnecessary dead space. Make use of captions. Captions matter a lot and hence must be given due attention. Adding a caption to or inserting the caption within the photo enhances the value of the posted image. A clear and powerful caption makes the context of the image compressible and takes the users closer to your point. Take away. There are multiple ways to enhance the user experience of a website and images are one of the most effective ones when it comes to web designing. We all love images. So, even if your web design is excellent but it lacks suitable visuals it can turn to be dull and drab. If you want to have an outstanding website that attracts, engages and triggers response from the user, then make sure to use meaningful and optimized images for web design. The above mentioned suggestions are just tip of the iceberg, for more ideas on web designing contact IKF – the trusted web design company in India. Our expert team has the knack of making websites more interesting and engaging through effective images. A full-service digital marketing company in Pune, we specialize in customized web designs. So, wait no longer, call us today for a free consultation session and experience the pleasure of working with thorough professionals.

Local SEO is when someone searches for your business in your geographic area and your page ranks up.  It could be a search like “events near me this weekend”, “restaurants near me” or something similar. Local SEO is crucial because it helps you with the following:

  • Redirect more traffic to your physical location
  • Improve your online presence
  • Attract targeted audience
  • Establish your credibility

So how do you boost your local SEO? Here are a few content marketing strategies you can extract more business out of your locality.

  1. Create a landing page:

    Landing pages are targeted at a very particular set of users. The primary goal of an SEO-optimized landing page is to rank, while conversion is a secondary aspect that naturally follows. They encourage actions such as clicking, filling a form, commenting, downloading a document, or sharing their information in return for some value. Besides optimizing user action, landing pages make it easier to analyze visitor actions, and modify as required. By focusing on a specific topic, we can include more keyword headings, keyword anchor text, and keyword internal links within that keyword category. This will definitely help to boost our local SEO.

  2. Including FAQs on your page:

    Adding an FAQ or a Q&A section on your landing pages helps distinguish the content as relevant or irrelevant to the search engines. The more the value of the information you can provide in text format the better chances it has to rank on the search engine.

Digital Marketing Strategies For Educational Institutes
  • Use Promo Codes and Discount Coupons:

    Discounts and promotions are very effective in boosting a small business’s online visibility. Landing pages with coupons convert better. According to SEO experts, coupon-related queries account for 15 million+ monthly searches in the US alone. You can target your local audience for a location-specific discount.

  • Create local content:

    As Google continues to get smarter, content creators are now required to truly write for users and not for the search engines. While blogs on general topics may cater to a wider audience, localized SEO works better when you write about local or industry news relevant to the intended audience. Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.

If your business operates in physical locations, it’s important for you to continuously optimize your marketing and SEO strategy and update your website for local SEO. You can definitely improve your website ranking by following the above ideas. At I Knowledge Factory Pvt. Ltd., Pune’s leading content marketing services company, we believe in delivering top-notch, SEO-optimized content that will take your business to the next level. Get in touch with us today!