10 min read
Whether you have an online business or a brick-and-mortar store, you surely can’t miss out on getting yourself noticed by your customers. In the online world, this means you rank high on Google.
If you are looking for ways to outrank your competitor and attract quality leads to your site, then Google My Business (GMB) can be your silver bullet. Why? Well, the answers is here:
According to Local Ranking Factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals witnessed significant increase in ranking importance between 2017 and 2018, rising from 19% to 25%.
Being one of the reputed digital marketing company in Pune & Mumbai, the IKF - I Knowledge Factory leaves no stone unturned to ensure client’s business soar higher. And in this journey, Google’s tools become a potential partner. Google My Business is a free and essential business listing service integrated with the Google search engine that allows you to share important info about your business with your audience in an easy-to-understand format.
It shows up your business in search results when people are looking for you online. Being a free platform, it serves as an affordable marketing tool for small and big businesses alike. Seasoned SEO professionals prefer GMB listings to promote a location-based strategy. Infact, many consider creating a GMB listing as the first step to local search success because it offers the greatest impact for brands seeking local exposure.
Ways to optimize Google My Business page
Tip 1 # Create a perfect GMB profile
The first step towards optimizing Google My Business page is creating an informative profile with the most accurate and up-to-date information. Your profile must communicate what your business does, where it is, and how the users can acquire your goods and/or services. Here is a list if things that your profile must not miss out:
- Name:- Your business listing name must be consistent, accurate and show what’s currently listed on your website.
- Address:- Mark your business location precisely on GMB.
- Phone number:- Also include your contact details.
- Business category:- The category will provide an understanding of the kind of services you offer. It is one of the factors that can influence your local ranking on Google.
- Description:- The ‘description’ section should comprise eye-catching information that reflects your brand’s purpose.
Tip 2# Include keywords
Similar to conventional website SEO, Google uses a variety of signals to serve search results. Research for relevant keywords & search phrases and insert them in the business description each time you post a Local Post to your audience. Even the best SEO agency in India would vouch for it as incredibly helpful in customer discovery.
Tip 3# Use high resolution Photos
Use the visual aspect of your Google My Business page to gain greater business advantage. Businesses with photos on their GMB pages are likely to get 35% more click-throughs to their websites than businesses without photos. So, make sure to upload a profile photo, cover photo, logo, and other visuals that give people the right impression about your business.
Tip 4# Make space for Reviews
GMB page reviews are crucial to your overall marketing. Allow customers to give their feedback and spare time to respond to their reviews. This will show how much you value your customers and their opinions. Additionally, high-quality, positive customer reviews can be instrumental in boosting your company’s visibility and improving the odds of a potential customer visiting your business.
Tip 5# Highlight your upcoming developments and launches
Keep updating your page with info related to the company's progression and achievements. You can publish offers, events, products launch and more directly to Google Search and Maps through posts on Google My Business. Make the posts attractive and engaging. This will keep your presence fresh in the minds of the audience and also Google.
Tip 7# Employ GMB Insights to optimize your page
Google My Business has inbuilt tools that provide you valuable insights for each post. By checking these stats weekly, monthly, or quarterly, you get to know how popular your business is with current and potential customers. Enlisted below are vital details that you can gather from the insight tools:
- How customers are searching for your business?
- From where customers are viewing your business listing on Google?
- Locations of your customers.
- When are people visiting your business listing?
- Action taken by the customer-whether they visit your site, click on directions, view pictures or call you.
As a leading digital marketing & SEO company in Mumbai & Pune, we look at GMB as a powerful tool in our marketing arsenal. However, we also acknowledge that it comes with its own set of challenges. Google keeps updating its features so you must keep track of its latest developments. Also remember, engagement has remained the constant parameter of Google for ranking. So, work upon improving your interactions with the users and enjoy better chances of ranking higher .