IKF Blog

A Good Domain Name Does Wonders for Your Business Website

Some five years ago, I struggled to run my personal blog on the web; then, I hardly knew the acute algorithm that is involved in creating your own domain name on the World Wide Web. It is massive and so accurate that laymen like us, might keep on reckoning it.

So, in the process, I have kind of figured out what domain name is all about and why a company, that is digitally active, needs to have an appropriate domain name and extension for its website. Let us get set with the basics first.

What is a domain name?

A domain name is an identification thread that defines the periphery of authority and control over the web or simply, it is a human legible web address on the internet.

The domain name is formed according to the guidelines set by the Domain Name System (DNS). It is like a contact book of any network, consisting of countless number of domain names. Purely speaking, if you are searching anything on the network, you are passing through the DNS.

In the absence of this system, it would have been a scrupulous task for us to remember the IP addresses of any server. For instance, you would have had to remember instead of www.ikf.co.in. In a way, the domain name plays proxy to the IP address. Thus, this brings us to the next question of how it works for your website.

Where to use the domain name for?

How to choose a domain name?

Choosing a domain name can either be easy or a cumbersome process at times. Plainly, the domain name is divided into two parts. The first part, also known as TLD (Top Level Domain) comprises your business interest/social cause and the second half is the extension that corresponds to the purpose of your site.

Vital Tips

Hyphens should be avoided as they detract from creditability and act as a spam indicator.


Uncommon top level domains should be avoided for the best ranking results. There are other spam indicators like .info, .cc, .ws and .name.


Domain names longer than 15 characters should be avoided. Short domain names should be used as they are easy to share and remember and have a little chance of resulting in typos.

The availability of a domain name needs to be checked. Connect with us on sales@ikf.co.in or call us on +91-888 886 6110 with all your needs for a website.

Our team is ready to serve you.