IKF Blog

Advertising Beguiles

Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles.


Fear beguiles are focused on obstructive or worrisome outcomes that may happen because of doing it or not doing it.

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Humor beguiles make people guffaw and create an emotional link with the product / services. Well illustrated humor beguile enhances reminiscence, evaluation and the desire to purchase the product. Advertisers link the products and services with the humor.

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Rational or logical beguiles focus on the customers need for feasibility and practicality in a product. Advertisers broadcast this message by focusing on product or services advantages, characteristics and cost. These advertisements tell customers the benefits associated with the consumption. The Marketer then provides proof to back up the claims.

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Sex beguiles capture attention, but on rare occasions promote product utilization. Effective sex beguile ads convey a specific message to the target demographic group.

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A bandwagon beguile makes people believe that they lack in addressing the consumer’s need to belong. Beguiles to a person’s esteem are common in fitness & beauty commercials, where the advertiser suggests people feel better about themselves after using a product.

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Advertisers can easily curate beguile if they can figure out mathematics and logic behind The need for sex, for affiliation, to nurture, for guidance, need to aggress, to achieve, to dominate, , for attention, for prominence, for aesthetic, for autonomy, to escape, to feel safe and physiological needs: food, drink, sleep, etc.