Take Advantage of Amazon Ads to boost your E-commerce Business

11 min read

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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

If you are an ecommerce company you surely can’t ignore the potential of Amazon’s reach. It is an ecommerce landscape all on its own which serves as the focal point of majority of the shopper’s searches. For a small or even a medium sized ecommerce company it can be tough to stand out and compete with the top brands for traffic and customer share on this popular platform. But with well-executed Amazon strategy you can nail it.

Working as Amazon PPC management company in India, we understand your anxiousness when deciding to get a head start in this mammoth advertising arena. That’s where we come in. IKF has a very talented and smart PPC team that will help you scale your ecommerce business. Using our experience in the different advertising forms of Amazon, we canmake your products and brands visible to Amazon shoppers who may convert into your loyal customers.


Here are some of the highlights that will show you how we can help you with your Amazon campaigns.

Sponsored brands:

Sponsored brands are ads that show your brand logo and helpin the discovery of your brand to the prospective customers. When shoppers click on the ad they are either taken to a custom landing page, store, or particular product listing. As a reputed Amazon PPC Management Companyin Mumbai, we can bring your brand in the forefront of your client by getting your brand logo and tagline appear with products that buyers are already searching for. This will improve your brand visibility and connect you with your potential clients.

Amazon display ads:

You don't need to sell your products on Amazon to buy display ads. Customers can see the display ads on Amazon website and apps.Unlike Sponsored Ads, which are exclusively designed to target the customers for specific search terms or keywords, Amazon Product Display Ads aim mainly on shopper’s interest or specific products. As professionals handling Amazon ads, we can help create professional, engaging, captivating display ads for your products and brand that will show in the Amazon advertising network, and will appear on relevant websites or on Amazon devices.

Amazon Video Ads:

Conveying your brand message without-stream auto play video could be an engaging experience for your consumers and a rewarding one for you. It empowers you to display your message or demo your products/services to the relevant audiences who might be interested in your offerings. So, do you have a high-quality video contentthat you would like to show to your prospective consumers? Well, it sounds great! But do you know that you tend to fetch better deals if your ads are optimized for the Amazon landscape. When you take experts onboard, it will ensure your ads don’t miss out your client’s attention. For sound video campaign that can bring in desired results, relying on experts insights is a good proposition. We are a digital marketing agency in Mumbai that has been exploring all kinds of marketing tools and tactics that have the potential to impact your business. We can help you with this too.

Amazon DSP:

Earlier known as Amazon Advertising Platform (AAP), Amazon Demand-Side Platform (DSP) serves as the interface that allows you to manage all aspects of your Amazon PPC campaigns from one central point. Whether video ads, display ads, or more, you can analyze and optimize your campaigns though the Amazon DSP hub. If you are not confident about optimizingand managing your PPC campaigns, seek expert opinion. Fine-tuning minute details can contribute in making your Amazon campaigns run more smoothly than ever.

Be it building well-structured campaigns, creating compelling and relevant ad copies or bidding for right keywords and managing your PPC campaigns, IKF, offering top PPC services in India can provide you the best of all. No matter how cluttered the marketplace seems, no matter how intense is the competition, with our well-drawn and informed Amazon advertising strategy you stand to gain.

There is lot to explore and discover in the world of Amazon advertising, and the platform is likely to grow its scope of tools for its users. If you want to tie up with the right partner to make your business journey a smoother and progressive one, we are just a click away! You can reach us on +91 88888 66110 or sales@ikf.co.in