Blogs by Rohit Tiwari

According to Yourstory Research, the festive month accounts for 30-40% of a year’s sale for e-commerce companies. The recent example is where Flipkart made a one-day record of Rs 1.4k crore in sales during Big Billion Day Sale.
With festive season around; Verticals like electronics, home, kitchen and furniture would be having traction.
Here is how you can make this

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When a company associates with a marketing agency, it involves a lot of expectations. Thus, agencies end up lying to the clients.
Some agencies get consumed with getting the work done and they never stop to consider if the work they’re providing is the best solution for their clients. They get so wrapped up in execution and “closing the deal”

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A very interesting change is occurring in the world of internet online marketing. More and more organizations are shifting marketing dollars to help their online marketing efforts to work well. Everything from content marketing, SEO, PPC, and even video is becoming more emphasized and important.

Every year consistently you need to decide whether to expand your internet marketing budget.

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(Image via The Cornerplay)
Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells.
Nowadays, paid advertising, particularly online display advertising is growing at a rapid pace. According to the Forrester Research, online advertising market will

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Do you know that 91% of the students browse the internet for collecting information regarding the colleges and different courses? According to a research conducted by IMRB on students online behaviour, 4 out of 5 consider internet to be the main source of information when it comes to finding relevant college or a course.
It is really important to understand

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Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance.
Good Account Structure: The accounts structure of the campaign should be such that all the keywords with similar

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