Blogs by Vidya Mahajan

Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying – “Arrest yourself in the magnificent colors and designs at Rama’s. New Stock Available!” Or even my salon lady drops me an email about latest offers and appointment confirmations. They are so particular about it, that I get tempted to buy

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Well, while you are at it and totally excited for your product’s performance on Amazon’s Great Indian Festival Sale, let us turn your attention to some basics that Amazon adheres to; for your products best ranking on one of the biggest e-commerce platforms!
Before we track down into the best ranking factors on Amazon, let us reveal the Einstein behind

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Most entrepreneurs are looking to create his/her brand awareness through extravagant and engaging graphic designs by showcasing their work through websites, brochures, visiting cards, coffee table books and a lot of different media.
But a first-time entrepreneur or an entrepreneur who is tight budgeted on the graphic design aspect needs to understand that great graphic designs can also be achieved

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Technology upgradations, channels, and strategies are constantly pushing B2B marketers to change the digital marketing metrics and evaluate them simultaneously.
According to a survey conducted by Salesforce in 2015, out of the 2,100 global B2B marketers assessed, majority stated, that their pressing business challenges are new business development, creating quality leads and lead generation.
In the age of big data,

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Most entrepreneurs are often in two minds regarding which option is best for their business or product– Mobile Apps or Mobile friendly websites? Both these options have their pros and cons. It depends on the need, usage and target audience as to what alternative you should go for. Apart from the basic difference of a user interface, there are some

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When Brandon Turner, a real estate entrepreneur decided to start a simple podcast on how to invest in real estate, he was taken aback with the response. A few hundred listeners per week had converted to a whopping 45,000 downloads per week! The icing on the cake being his show was downloaded more than 48 million times. The emergence and

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Some five years ago, I struggled to run my personal blog on the web; then, I hardly knew the acute algorithm that is involved in creating your own domain name on the World Wide Web. It is massive and so accurate that laymen like us, might keep on reckoning it.

So, in the process, I have kind of figured

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