Blogs by Vishal Patil

“If you don’t cannibalize yourself, someone else will.” – Steve Jobs
Cannibalization refers to a strategically intended slack in market share or revenue of a particular range of products, due to introduction and penetration of new product in the market by the same company.
Cannibalization Strategy
Companies are the ones who like to cannibalize their own market share through market

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Advertising beguile is a Distinctive claim of advertising. Creating advertising beguile for a product or service begins with identifying a reason for customers to purchase it. Advertising agencies then build advertising campaigns around this beguile. Beguiles are of various types, they change according to products, services, customers & their needs and current market conditions. Following are the majorly used types of beguiles.
Fear
Fear beguiles are focused on obstructive or worrisome outcomes that may

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‘Marketing Myopia’ is a term used in marketing as well as the title of a marketing paper written by Theodore Levitt. This paper was published in 1960 in the Harvard Business Review, a journal of which he was an editor.
Due to the short-visional mindset and wrong assumption that a firm is in its peak phase, company gets into complications

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