Digital Marketing has become a need of the day, no matter what field it is. It is necessary as it helps people know and understand your business. If proper execution of online branding is not done, then the business remains unknown to its prospective clients.
Importance of online branding
In today’s competitive market, brand loyalty is one of the important

Read More

Companies strive to become profitable. But profit is the result of customer appreciation that showers their love for a brand or product by purchasing it, using the product or service and then by becoming its lifetime customers.
According to BI Intelligence’s new Customer Service Report, 60% of US consumers have not completed an intended purchase based on a bad customer service

Read More

The idea of a pay per click advertising campaign is the most wise option wherein there’s no pilferage and you pay only when your ad gets clicked. Seldom it will happen that someone will search for something which he / she is not interested in and click the displayed ad just randomly.
As a company, here are 5 aspects which

Read More

Ever since its start, Google has employed simple yet useful algorithms for delivering better results to users.
In October 2015, Bloomberg revealed that a machine-learning Artificial Intelligence (AI), which was named as RankBrain, would contribute to Google search results. It seems quite clear with the advent of RankBrain that Google has its future in artificial intelligence.
RankBrain: How does it Work?
Read More

When a company associates with a marketing agency, it involves a lot of expectations. Thus, agencies end up lying to the clients.
Some agencies get consumed with getting the work done and they never stop to consider if the work they’re providing is the best solution for their clients. They get so wrapped up in execution and “closing the deal”

Read More

2016 is a year of new software, apps, and marketing platforms, as far as hospitality industry is concerned. With video conferencing to distant training opportunities and centralized management systems, the IT has taken over the hospitality sector. But according to most of the industry leaders, the most important question right now is how to get the most out of cutting

Read More

Retailers, especially small firms, which have limited marketing budget, are always looking for new ways to create buzz and bring in new consumers with distinctive promotions. Digital marketing for the retail sector is time consuming, pricey, and aggressive, yet extremely rewarding if it is planned and implemented appropriately.
Retailers are aware that there has been a considerable power switch to

Read More