There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become to your target audience.
Here

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An effective online campaign is highly beneficial for any agency when done right. There are numerous agencies available where they are offering Pay per Click (PPC) Campaigns to market your business online. Selecting a correct PPC agency can be a daunting task when you want to start a paid advertising campaign. But after selecting the right agency also there are

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Google being the search giant and Facebook being a nucleus for a billion daily active users, both are the evident choices for PPC campaigns.
But which one is better? Is the process of optimization similar and if it is different, then in what way?? And the most important which one to choose? Before we decide which one to go for

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Viral literally means something that spreads like a virus. Something that spreads as fast and leaves an imprint on those who witness it, comes under the viral category. On the same lines, marketing done as much effectively will encourage consumers to buy the product/ service. Viral marketing is thus, spreading information through word-of-mouth using primarily the internet. It would thus

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The idea of a pay per click advertising campaign is the most wise option wherein there’s no pilferage and you pay only when your ad gets clicked. Seldom it will happen that someone will search for something which he / she is not interested in and click the displayed ad just randomly.
As a company, here are 5 aspects which

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(Image via The Cornerplay)
Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells.
Nowadays, paid advertising, particularly online display advertising is growing at a rapid pace. According to the Forrester Research, online advertising market will

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Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance.
Good Account Structure: The accounts structure of the campaign should be such that all the keywords with similar

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