The idea of a pay per click advertising campaign is the most wise option wherein there’s no pilferage and you pay only when your ad gets clicked. Seldom it will happen that someone will search for something which he / she is not interested in and click the displayed ad just randomly.
As a company, here are 5 aspects which

Read More

(Image via The Cornerplay)
Advertising copy can either make a campaign or break it. When you are running online display ads, it is necessary to write a copy that not only attracts your target audience, but also sells.
Nowadays, paid advertising, particularly online display advertising is growing at a rapid pace. According to the Forrester Research, online advertising market will

Read More

Right from its launch in year 2000, Google AdWords has evolved as a tool that marketeer have used to promote their brand and reach the right kind of audience. Check out these tips which will help you to improve your campaign’s performance.
Good Account Structure: The accounts structure of the campaign should be such that all the keywords with similar

Read More