The other day my team got into a random discussion over a piping hot cup of tea about a movie named “Eat, Pray, Love”. Well, many of you might have heard about it or even read the book or seen the movie starring Julia Roberts. We all just had a stance when it came to the locations where the movieRead More
There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become to your target audience.
Search engine optimization is used for obtaining data on a given topic. Google, Yahoo, and Bing search their databases for the keywords entered and come up with respective results. SEO companies today are essential to create strong content for websites of firms who wish to put forth their product/service in an effective manner and to a larger audience. They areRead More
The advent of internet has made living an easy affair. Quick access to practically everything has not only connected people from miles apart but also connected their lifestyles. We use a few keywords in search engines to get what we are looking for.
The preface of Android technology enabled with speech recognition services has created a paradigm shift fromRead More
Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, that’s when the numbers look good. But I’m kind ofRead More
Ever since its start, Google has employed simple yet useful algorithms for delivering better results to users.
In October 2015, Bloomberg revealed that a machine-learning Artificial Intelligence (AI), which was named as RankBrain, would contribute to Google search results. It seems quite clear with the advent of RankBrain that Google has its future in artificial intelligence.
RankBrain: How does it Work?
For internet advertising, it is very crucial to create a website that is compelling for the target audience. While deciding an SEO strategy, one of the most important things that you should be asking yourself is whether you need Local SEO or Global SEO. Both the types of SEO have their advantages as well as challenges.
Global and Local SEO