How am I being outranked by a much smaller competitor? Or how about, “how does this company manage to rank first for every keyword I search related to my industry?
This is a common question that crops up in the mind of many businessmen. What they can’t get a handle on is the fact that Google and other search engines

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Conversions make your website work. Even when everything else is rocking -traffic from SEO, social media marketing or even great word-of-mouth, your website will only be successful when conversions happen on a regular basis – which means that visitors who are coming to the site are successfully converted into customers.
But how will this be possible?
First, you have to

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You are super excited about keeping your domain name.  But hang on. Give it a little thought. Because if you choose the wrong website name in a hurry, you could be digging your own grave. It has been proved that domain names do impact SEO. But the question is how? Is there a correct procedure to follow while going for

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When it comes to Search Engine Result Pages or SERPs as they are commonly known, Google would want the best websites or pages to appear first as results. The logic here is simple, only the best makes it to the top.
Now, there are two things that happen when a user clicks on a link on the SERP-

Bounce

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Having seen the world reap benefits of a robust SEO policy, you are now itching to get onto the SEO bandwagon. And for good reason too – to increase your Internet sales.
For those traditional marketing professionals that aren’t familiar with SEO, it is advisable to know that SEO is unavoidable today, and will only become more essential as time

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The other day my team got into a random discussion over a piping hot cup of tea about a movie named “Eat, Pray, Love”. Well, many of you might have heard about it or even read the book or seen the movie starring Julia Roberts. We all just had a stance when it came to the locations where the movie

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There’s something attractive about things that are tailored. Think bespoke suit, concierge service or personalized chocolates – knowing that something was crafted specifically to fit your preferences makes it so appealing, doesn’t it? The same goes with digital marketing. The more specific and precise you get with the available platforms, the more attractive you become to your target audience.
Here

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