Everyone at IKF feels special about Search Engine Optimization aka SEO. ‘You guys make a living from it’, you’d be quick to say. But our fascination about SEO is pure and well-intentioned. We have someone amongst us who stares at analytics interface as if reading a billet-doux, well, of course, that’s when the numbers look good. But I’m kind of

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Ever since its start, Google has employed simple yet useful algorithms for delivering better results to users.
In October 2015, Bloomberg revealed that a machine-learning Artificial Intelligence (AI), which was named as RankBrain, would contribute to Google search results. It seems quite clear with the advent of RankBrain that Google has its future in artificial intelligence.
RankBrain: How does it Work?
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For internet advertising, it is very crucial to create a website that is compelling for the target audience. While deciding an SEO strategy, one of the most important things that you should be asking yourself is whether you need Local SEO or Global SEO. Both the types of SEO have their advantages as well as challenges.
Global and Local SEO

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Search Engine Optimization (SEO) is a very practical marketing channel that can bring qualified leads and customers to your business.It is now a proven fact that SEO can have better returns on investment as compared to traditional forms of marketing.
In 2016, SEO needs to be part of a comprehensive digital marketing plan.Here are 7 reasons for including SEO in

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“Google only loves you when everyone else loves you first.”
― Wendy Piersall
And that’s possible only when your website is user friendly and offers informative content.
What mandates the online presence of a business or a profession nowadays? A well-structured and mobile compatible website is the need of an hour and a good sign of professionalism. It is an

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One of the reasons why people are perplexed with SEO is the different factors in Google’s search algorithm. They also tend to change whenever Google rolls out their next algorithm update. But if they change a lot, the after-effects can be drastic.
With a little research, it’s easy to spot and handle the on page factors on your site. But

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In simpler words, SEO content writing is web writing keeping search engine behavior in mind. Since, all your web content is published with the aim of achieving good search engine ranking, it definitely makes sense to write content that will appeal search engine and give you a better ranking. However, some people may think that while writing SEO content you

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