Different Types of Brand Logos & How to Select the Right Logo for Your Company

10 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

Ideally, every brand wants its logo to be the perfect representation of their profession. Nowadays, it has become imperative to have a catchy logo with excellent recall value as it enriches your brand identity. It is important to choose a logo which represents your values the best. To make this decision, it is important for the brand to know about the different types of logo styles in the market.

Logos are basically the representatives of the brand and you need them to make maximum impact. A great logo increases the brand recall value considerably. As the owner of one of the leading website development companies in Pune called I Knowledge Factory (IKF), I can definitely tell you with some authority that the better your logo, the more interest your company generates.

Hey guys, this is Ashish Dalia. Let us look at the different logos you can use for your company or product.

1. Letter Mark Logos

Letter mark logos also known as Monogram Logos consist of only initials of the brand or plain alphabets. Monogram logos are very common in the entertainment sector. A few examples of monogram logos are HBO (Home Box Office), HP (Hewlett Packard), CNN (Cable News Network), WB (Warner Brothers) etc.

2. Wordmark Logo

Wordmark logos are the ones consisting of letters only. These are generally singular letters. The best examples of wordmark logos are Google, Netflix, Facebook etc. Wordmarks are simple, clear logos which enjoy a high recall value.

3. Pictorial Logo

Pictorial logo is a word that speaks for itself. These logos consist of only graphical images which represent the brand. The best example of this logo is Apple. These logos are generally simple in nature but there’s a great deal of thought which goes into designing them.

4. Abstract Mark Logos

Abstract Mark Logos are highly thought out, complex logos which are generally meant for a niche audience. They convey something indirectly about the brand. Examples of Abstract Mark logos are Microsoft, Nike, Airbnb etc. Since abstract logos are conceptual, they require a high amount of creativity.

5. Emblem Logo

As per the name, emblem logos consist of badges or seals. Most of the time these logos consist of emblems with alphabets embedded inside. As these are complex designs, they are generally meant for brands who are popular enough for people to automatically recognize the logo. The best example of an emblem logo is Starbuck coffee.

6. Mascots Logotype

These are the most popular types of logos you’ll see a lot of in different brands. These logos are basically of a brand mascot of the particular brand. Most of them are animated or cartoonish in nature. Examples of mascot logos are KFC, Pillsbury etc.

7. Combination Mark Logo

As per the name, combination logos combine a symbol and some letters. These are probably the most widely used of all logo types. Brands like Nestle, Taco Bell, Lacoste and Burger King are great examples of this logo type.

In conclusion, your Logo should represent the personality of your company or product & should make a lasting impression on the customer. It is recommended that you hire a competent digital marketing agency in Pune to design your brand logo.

If you’re looking for an agency to handle all your content marketing activities in affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Mumbai that offers a full-range of digital services, including dedicated content marketing services.

To connect with us for a free consultation session, drop us a mail on sales@ikf.co.in or call us on +91 88888 66110.