IKF Blog

Digisutra for Brands

Every brand whether an established or new wants to have a sustaining digital presence but very few brands succeed in doing it, everyone wonders what is the perfect tool in digital market which will give them an edge over their competitors. Well, there’s no perfect blueprint of it but yes according to the industry your strategies & platform may vary.

In next few minutes I’ll be suggesting some Digisutra’s which will help brands to indulge for a long lasting Impressions on the consumers. The audience which the brands wants to target is now getting smarter & smarter they are active on all the available medium browsing, searching, & learning things on the net. A person can only access to the 5% of data on an average through World Wide Web rest 95% is still unexplored. That’s where the marketing strategy works. A Digital Agency should use the Digital web to push the content & pull the relevant audience.

So brands need to curate the strategy according to their local & Global presence they should strategically established their identity in the market through an innovative content.

A strong analysis is always helpful, an analysis should contain the complete audit about the digital presence of your competitors, and rather than focusing on what they are communicating you should study how they are communicating?

The basic thumb rule of Digital Medium is BUILD, DELIVER, COMMUNICATE & RESPOND. With this rule you should also be aware about the ACD steps of execution   

Let your audience be AWARE with – Website, Blogs, Social Media, E-Publications, Videos & Whitepaper.

Let them CONSIDER you with – Case Studies, Client Testimonies & Performance Report.

Let them take the DECISION with – Demonstrations, Free Trials, Consultations, Quote Request & Promotions.

BRANDS SHOULD INDULGE WITH THE FOLLOWING ELEMENTS TO REACH THE PERFECT CLIMAX.

WEBSITE

SEO

PPC

Social Media

Content marketing

It is high time that you should take some action for your brand. The competition will keep on increasing day in and out but it is on you how you would like to approach your target groups. One thing is for sure that if you expect a return on value for your brand, you need to give value to  your consumer/customer.