Changing Mindset of Digital Marketers Post Unlock 2.0

10 min read

digital marketing company in Mumbai for Marketing during unlock 2.0
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

The COVID-19 pandemic has created a highly conducive environment for digital marketing to thrive across industries. But more importantly, it has led to a fundamental shift in the mindset of marketers, as to how they used to approach things before the pandemic and how things are being approached now. As a leading digital marketing company in Mumbai, we have noticed a difference in the inclinations of our clients towards various digital marketing services we offer.

Various fundamental aspects have been analysed from multiple standpoints, such as budgets used, priority assigned and resources invested. It turns out, digital marketing is now garnering a lot of attention from all kinds of marketers and is fast becoming the primary marketing channel for most products and services.

digital marketing strategies during unlock 2.0.

Let’s discuss a few aspects that are being approached differently;

1. Content Marketing:

Every brand is now more dependent than ever on content marketing, in order to revive their brand image or create a friendlier presence. Content is no longer a supplementary channel for brands to boost their image or create a 360-degree messaging… it has become a primary channel for engaging with audiences, educating them and fostering thought-leadership ideas amongst target customers. Being an SEO company in India, we always offer content marketing as a specialized service, rather than an add-on in our SEO package.

2. Messaging:

The messaging created by brands has become more sensitive in regards to the situation we are dealing with. From encouraging best WFH/Remote work practices to creating awareness on social distancing, sensitivity has become an integral part of the messaging. This is a time where big brands are steering away from all typical (salesy) marketing campaigns and focusing on a messaging that brings greater good.

For example: KFC had prepared a new ‘FingerLickinGood’ ad at the start of March this year. This obviously didn’t go well with people and KFC cancelled its airing immediately. Brands like McDonalds on the other hand, did something witty with their logo; they created a gap between the 2 golden arches in their logo [the big ‘M’], brilliantly promoting social distancing.

People are very sensitive to what brands say these days. They love it when brands take the moral high ground and avoid boasting about their products. When big brands take such powerful initiatives in public interest, it becomes a benchmark for other advertisers

3. Budget:

After a research conducted by Conductor in 2018, it was found that over 68% of the 250+ marketing leaders would like to have their digital marketing budgets increased. Along with that, digital marketing has become go-to channel for marketers in the lockdown period. This tells us that digital marketing is not only a need of the hour, but it will also be overtaking traditional marketing channels in the post-pandemic future.

4. Paid marketing:

PPC ads or paid ads have always been known for producing instant results for marketers. It is the most effective channel to engage with target customers and get instant traffic, but its only used in certain circumstances. As a leading PPC company in India, we have witnessed a dramatic surge in the use of our PPC services, especially with our new clients. Marketers want paid marketing to become their primary means for digital branding, as they don’t want to waste time in organic marketing for capturing the market in the post-pandemic era. Paid marketing will now become one of the most sought-after marketing practices, at least for the foreseeable future.

If you’re looking for a digital marketing agency in Pune to design some experimental branding campaigns during COVID-19 at very low costs, then you can check out I Knowledge Factory (IKF). IKF is a leader in digital marketing offering everything from customized standalone services like PPC, SMM and Content Marketing, to complete 360-degree digital solutions.

To connect with us for a free consultation session, kindly contact email: or call us on +91 88888 66110.