Digital Marketing for Restaurants: Need of the Hour

Electronic channels, positive comments and feedback about a company/product attract new clients and help in building enduring relationship. But, these comments & feedback can also drive customers away from a company. A happy and satisfied customer helps a business to grow, whereas an unhappy client can harm a business in a serious way. Digital marketing is creating a buzz for your business. Digital marketing comprises of strategies that are designed to engage customers and propel brand conversation on a number of digital channels.

Even if a restaurant has the most fascinating physical location, customers might never visit if its website can’t be found online, which causes losing of many prospective customers. Nowadays, people search for information about restaurants online. The old technique of referring to an address or phone number is out-dated. For example, if a customer types a keyword related to your restaurant or the special cuisine you offer, does that mean your restaurant’s website appear in the top 5 places of Google search results? Perhaps it may or may not! In today’s world, if a customer is looking to find your restaurant and it is not found in the digital world, then you are losing out on a lot of business.

As said by AIS Media, 89% of customers research restaurants online prior to visiting. According to the analysis presented by Cornell University’s School of Hotel Administration, it is observed that around 50% of the total respondents acknowledged of making restaurant reservations online, while about 40% of them used restaurant’s website for reservation. In other words, a restaurant website, along with its online presence and subsequent digital marketing efforts has become the key point of contact with prospective diners. In spite of this, a number of restaurateurs who spend a lot of money on furnishings and décor become cost-conscious when it comes to creating a restaurant website. As online reservations and total restaurant sales continue to amplify every year, it is very crucial for a restaurant to create a user-friendly and optimized desktop as well as mobile website. Once the website is ready and live, it is important to market it properly.

As prospective customers interact with various devices (tablet devices, mobile phones, desktop computer, etc.) and channels on a regular basis, making use of all available digital marketing tools is recommended, which will give great results. With a strong online presence on these channels, a potential diner will have a greater chance of finding the restaurant and visit it.

Want to discuss more? Get in touch with us at sales@ikf.co.in or have a quick chat anytime on: +91-888 886 6110.

Shraddha Gaikwad

Recent Posts

How To Use Hashtags?

There has been a significant rise in the use of hashtags over the years. It used to be just a…

21 hours ago

5 Social Media Marketing Tips for Financial Services

“Ignoring online marketing is like opening a business and not telling anyone.” The emergence of social media has opened a…

1 month ago

4 Effective Strategies to Use Google AdWords

Devising smart and effective strategies for Google AdWords is the first step in being a high performer for your paid…

1 month ago

12 Post Website Launch Strategies that Will Ensure Success

Getting your website in action mode is common, but having a post-launch strategy is acumen. So, to say that your…

2 months ago

SEO for E-bay

It was the year 1995. Online stores were still new. Around the time, Pierre Omidyar, a computer programmer successfully made…

2 months ago

How to Choose the Right Development Framework for Your Mobile App?

It is understandable that with demand for mobile apps skyrocketing, organizations around the world are gearing up to get a…

2 months ago