5 Digital Marketing Tips to Use for the Post Covid-19 Future

9 min read

Marketing tips during lockdown
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

As we coursed through the COVID-19 Pandemic, it became more and more evident that digital marketing is indeed the way forward for most industries. As a leading digital marketing company in India, we believe the lockdown gave businesses ample time to introspect on their marketing requirements, and realize the potential of going digital to fulfil all marketing goals in a more efficient and a cost-effective way.

That being said, using digital marketing will also not be the same… at least for a few months post the lockdown. The lockdown has drastically influenced consumer behavior, leading to a shift in priorities as well. All this needs to be taken into serious consideration as this will affect digital strategies at every point. From search patterns to campaign design, the Post-Corona digital marketing landscape will require marketers to re-think all aspects of it, in order to generate quality leads.

IKF is the best digital marketing agency in Mumbai for marketing during lockdowm

5 digital marketing tips to use for the post-Covid-19 future;

1. Follow Data:

Use COVID-19 lockdown data to drive all marketing campaigns. Study search patterns and traffic volumes that was generated during the lockdown period using Google analytics, to understand what people were most interested in during that time. Also, you can use that data to find out how different people searched for certain things and where most of the traffic came from (emails, social media sites or search engines). As PPC management company India, we highly recommend this as it will help you customize your ad campaigns for various audience-sets.

2. Remarketing (Re-targeting):

The number social media users surged up during the lockdown as everyone realized the potential for staying connected as a society, without even physically interacting. This brings a lot of potential customers on social media. Re-targeting website visitors or landing page visitors on social media would be highly advantageous as it would help you generate leads faster. This is a core part of our social media marketing services in India.

3. Keyword Strategy:

Strategize your keywords using a more specific approach, by studying the search patterns and keywords used during the lockdown period. This will enable you to plan your keywords more accurately as it will help in curating the right negative keywords, LSI Keywords, specific keywords and generic keywords.

4. Copy & Extensions:

Most customers will be looking for basic solutions with no extra offers. Make sure your ad copies are extremely relevant to the searches and contain no extra information that could deter them. Keep it straightforward and relevant to the time. Along with that, you can optimize your Google search extensions and make them more direct, like “Free consultation today” or “Discounted package for your business”, so that your CTR increases.

5. Device Strategy:

The lifestyle imposed by COVID-19 taught us how to fully harness the potential of mobile devices. People now understand that anything from mails, chats and browsing can be done on mobile devices too. That means there will be a lot of searches coming from mobile devices in the post-corona period. So, a mobile-first campaign for SEO and social media would be highly beneficial. You can also create a mobile-first website business for visitors

If you’re looking to go digital for the first time and want to collaborate with an expert digital marketing company in Mumbai for an effective brand awareness campaign, then you can check out I Knowledge Factory (IKF). IKF is a leader in the digital marketing arena offering premium digital services. We can help you plan, create and execute 360-degree digital campaigns for an effective brand launch or awareness drive, at affordable pricing.

To connect with us for a free consultation session, drop us a mail on sales@ikf.co.in or call us on +91 88888 66110.