Digital Marketing Trends That Will Dominate 2020

4 min read

Digital Marketing trends 2020

Digital marketing is now open and available to every large and medium-sized business who are creating their online presence and promoting their services and products through social media channels and web sites.

Do you know what shall be booming in 2020?? No, well then you should read this article to know it.

A number of marketers come with a number of talks. Some say with several companies providing digital marketing services in India are on the rise, the digital marketing gamut shall expand. Rest says it will undergo a complete makeover as per the user preference & quality of content.

Digital Marketing as an industry is quite dynamic, compound & uncertain. Everyone needs to strike the right chord in-order to get a successful campaign

Let’s make things simple and I shall list down the topics which you should focus in 2020. This list is compiled from various digital marketing trends of 2020 that one should focus on.

1. Video Ads

Video Advertisement is something that shall be booming in 2020. YouTube & Facebook video ads are nothing new for advertisers but with Google testing video ads in search results, now this has to change the game forever.

Also, there is a huge consumption of videos in the country with the internet coming at a low cost. #RelianceJio

2. Mobile Mobile Mobile

We have recently seen how Google started giving priority to mobile-optimized websites. We don’t say that desktop is just going off, it still gives the best feel/experience to view a website but at the same time, there are a huge amount of mobile users that are also growing continuously which needs to be addressed.

Mobile compatibility and mobile optimization should, therefore, be a top priority for digital marketers in the coming year.

3. Social Media – Lead Conversion Machine

Up till now, we have seen social media as a platform to publish, promote & generate leads but with Facebook optimizing its platform to be more user-centric. Now social media shall not only generate leads but also improve conversion rates. IKF is a leading company providing SMM & SEO services in India.

4. Smart devices.

In the past years, we have seen the Google Glass Apple iWatch, Moto 360, and other similar smart devices that can keep you connected with the digital world. The year 2020 shall be loaded with more of such devices in wearable technology. 

5. Content will be the key.

King will always be the King: Content. It shall remain an essential part of any online marketing campaign. Writing unique and engaging content shall be the key to the success of any online marketing campaign. Also, we can’t ignore the content for niche categories & there need.

There shall be a lot many trends & strategies which can trend in the coming year & IKF shall try to serve the client base with all of those possibilities.

So if you are expecting result-based online marketing campaigns then reach out to us now. Let’s connect & see how can we help your business grow in 2020.