Everything you need to know about email marketing for businesses in 2022

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Today, in 2022, are traditional email marketing strategies even relevant? The answer to this question is yes, they are! The pandemic saw the advent of several digital marketing forms like mobile marketing, social media marketing, etc.

In the last couple of years, the world saw the emergence of several forms of digital marketing such as mobile marketing, social media marketing, etc. due to Covid restrictions. Connecting with customers digitally became the new normal. However, this turned out to be a blessing in disguise as email marketing turned out to be super effective!

We’ve compiled a few emailer marketing strategies to help businesses engage with customers & produce maximum conversion:

User-generated content For Email Marketing

One of the simplest ways to create leads and convert them is to send user-generated content. This will help you build your organic presence. Customer reviews, ratings & pictures are some of the things included in user-generated content. Positive feedback from actual customers creates a great impression for your business thus increasing the chances of conversion.


Micro-segmentation is the new “in-thing” in 2022. What micro-segmentation means in analyzing behavioral data, preferences, locations, personality, etc. of the customers before slotting them into email list categories. Audience behavior is always dynamic and is important to keep monitoring it closely and adjusted if necessary.

Digital Marketing Strategies For Educational Institutes

Precise designs

Many businesses are shifting towards sending out attractive, to the point newsletters doing away with the overbearing content and other elements.

Many emails are sent daily to consumers, the ones that stand out and are noticed are the ones which are crisp & attractive. Make sure the consumers are hooked as soon as they open their mail by showing emails relevant to them with simple yet elegant designs. Elements like web-safe fonts, optimized images & graphics can be used to make your creatives visually appealing.

Use of artificial intelligence

While Artificial Intelligence (AI) is a relatively new player in the market, the impact it has had in such a short amount of time is amazing.

The power of Big Data & AI makes it possible for companies to analyze huge amounts of data in a matter of seconds and derive relevant results.


When customers provide you with their personal information, it actually means they are trusting you with it and expect you to serve them better based on that information.

By using email personalization techniques, you can target a specific category of the audience using customer information. This helps improve customer experiences and also helps with conversions.

If you’re looking for an agency to handle all your email marketing activities on affordable budgets, then you can check out I Knowledge Factory (IKF). IKF is a leading digital marketing company in Pune that offers a full range of digital services, including dedicated content marketing services & SEO services in Pune.

To connect with us for a free consultation session, drop us a mail at sales@ikf.co.in or call us at +91 88888 66110.