12 min read
In the current scenario where the market is sluggish, the real estate sector needs a real boost. If you are a realtor or a local brokerage or real estate franchise, getting organic traffic to your website is more crucial today than ever before.
You can’t just get away with a “set it and forget it” online marketing strategy, especially when it comes to local real estate marketing. To reach the potential property buyers, you need to beef up your marketing strategies and adopt ongoing optimizations across all marketing channels.
This includes intensifying your search engine optimization (SEO) efforts by fine-tuning your campaigns so that you generate quality targeted traffic to your sales pages and local real estate listings.
Working as an SEO company in Pune and with experience in real estate online marketing, we have compiled this guide 2021 to help you hit the ground running with SEO.
Quick Real Estate SEO Guide for 2021
Employ Location modifier: Your customers do not search for generic terms like “homes for sale”. Instead home buyers are more likely to search “homes for sale in Pune” or “Pune homes for sale”. A local modifier allows you to target the prospects of specific regions. Here, it's important to use local keywords as they offer chances of fetching more qualified home buyers and better exposure for your business.
Working with top-tier SEO professionals like IKF that understand the real estate world can set the ball rolling for you. Partner with IKF to witness concrete results faster.
Get listed on GMB: Listing yourself on GMB is important for improving your SERP visibility and local ranking. When a user searches for something online, Google shows up the top businesses that match their search. To make it to the coveted list, you need to have your presence on GMB. Remember, to provide all essential details of your business correctly. Also, consider getting listed in several independent directories that your local area must be having. It’s all about spreading the links around and winning votes of confidence for your business, your pages, and your listings from relevant ,authoritative sites.
Encourage customers to leave reviews: Why do you think Amazon asks its customers to leave reviews? Because 85% of consumers trust online reviews as much as personal recommendations. No wonder it is one of the most trustworthy and credible sources of "advertising". Client reviews also matter a lot when it comes to SEO. Realtors who implement a followup system that gets consistent reviews from their past clients are most likely to woo more clients.
Optimize local pages on your website: Create local pages on your site with content specifically tailored for the city and location of people you are targeting. Use Google Analytics to discover which organic keywords work for Real Estate Agents or Developers. Long-tail keywords are more likely to give you an advantage. Figure out specific key phrases that your potential clients are searching for and which do not have a ton of competition.
In addition, you can also optimize your local pages with the following tactics like:
- Optimizing URL, Title Tags, Headers, Meta Description
- Working upon Internal Linking & Website Architecture
- Crafting Content Specifically For Local Pages
- Adding outbound links at the bottom of each page to other (non-competing) resources
Top SEO companies including IKF -the trusted digital marketing company in india, vouch for the above tips to rank higher in SERPs and drive more qualified leads to your listings!
Optimize your Web Content: Generic content can yield you zero result. Focus on creating content that adds value to the user's search intent. Cover topics that are informative and relevant. For instance, topics like Steps to Buy Property in Delhi or How to Sell Land in Pune can help you get leads.
Also, leverage video content to trigger a volley of queries. Leading real estate marketing companies utilise video content to increase organic reach and boost sales for their brands. This is not all, the image you use on your website too should be optimized for better online visibility. You can use keywords in captions and titles that are likely to increase reach. Your real estate listing with image optimization can fetch you more views than your counterparts.
Go for Website Audit: Now that your local SEO is in place and you know exactly what keywords you would like to be found for, the next step should be SEO website audit.A little expensive, but a thorough option is to hire an SEO agency to do a manual audit. This will give a clear idea of where your website stands from a technical perspective.
It's important to note that there is no silver bullet for search engine optimization – to effectively rank any website, there are several parts that work in tandem. As digital marketing experts offering SEO services in India, we recommend assessing your website code, information architecture (IA), and content marketing to ensure your business is not only discoverable but valuable to customers.
Choose Mobile-first: It is 2021 and by this time anyone who is serious about their website has already made it mobile friendly. While this can be checked in your website audit too — it certainly deserves its own section.
With a vast majority of internet traffic coming from mobile devices, developing your real estate website Mobile First will be an excellent move. A mobile first website is one that is initially created to be displayed on a mobile device and later adapted for desktop computers. This might seem simple but it calls for a completely different process from the web design perspective.
Do you Need SEO expert service?
Some real estate owners find their ROI is dwindling despite SEO efforts. If you are experiencing something similar, it's because your SEO setup isn’t up to the mark. In absence of a strategic SEO plan you are bound to struggle and hence, need help.
Hiring SEO services is also beneficial when you have little time to learn about implementing the latest SEO strategies for desired results. With an expert in your team, working out the complex elements of SEO and maintaining an effective SEO management system for your real estate business will be a lot easier.
Tie up with IKF seasoned SEO professionals to unlock massive traffic out there. Our specialists can serve as a driving factor towards amplifying your online visibility and generating leads. What’s more, if you are already feeling the pinch of exorbitant advertising costs, then wait no longer.
Connect with IKF- the reliable SEO company in Mumbai & Pune for boosting your real estate business.