17 min read
Digital trends continue to evolve every year and make strong business impacts. Competent organizations are always on the lookout for newer and competitive ways to connect with more potential customers. Digital marketing gives these companies an opportunity to capture the growing and lucrative online market space.
Having said that, here are some digital marketing trends that top online marketing services company recommend for creating effective and result-oriented marketing strategies.
# More Interactive Social Media
A reputed digital marketing company in Pune, having helped 850 clients to generate positive ROI, we understand the potential of social media in creating strong brand loyalty. As the business environment is getting more competitive, brands are all geared to use different social media channels to understand customers’ choices as well as competitors' brands.
Efforts are being focused on building a more personal relationship with the customers by promoting conversations on social media via user posts and comments. Maximizing customer satisfaction, the companies are utilizing user-generated content that resonates with customers. This will help gain customers confidence, increase brand awareness and promote brand loyalty.
# Programmatic Advertising
Programmatic advertising refers to the application of Artificial Intelligence to automate ad buying for targeting more specific audiences. Real-time bidding is a type of programmatic ad buying. This automation has resulted in higher conversion rates and lower customer acquisition costs.
The campaign is changing the face of digital advertising, and according to the latest research, the majority of the digital display ads will be programmatic by 2020.
Chatbots will continue to be an integral part of digital marketing in 2019. It is an AI-based technology that uses instant messaging to chat in real-time, with customers. With millions of people interacting with chatbots, businesses are already using or planning to use chatbots for targeting their potential audiences. With the application of chatbots, businesses are expected to make huge savings per annum.
Customers prefer interacting with chatbots as they are:
- Highly responsive
- Offer prompt solutions
- Provide buying history accurately
# Influencer Marketing(IM)
Influencer marketing uses key leaders to promote brands messages. Instead of directly marketing the product to a larger group of audiences, IM involves an influencer, a famous personality or a known figure who can spread the word about the product or services through their social media channels. Companies both large and small are employing this social engagement campaign to drive greater brand awareness, broaden outreach, attract organic traffic and boost conversions.
# Video Marketing:
Given below is the data collected from a marketing research analysis that shows how video marketing can work favorably for the brands:
- 70% of consumers agreed to have shared a brand’s video.
- 72% of businesses state that video improved their conversion rate.
- 52% of consumers confessed that watching product videos influenced their online purchase decisions.
YouTube is the largest video platform that has a billion unique users spending more than 6 billion hours watching videos. This channel can be optimally utilized for creating an identity that resonates with your consumers.
IKF with an impressive industry experience of 18 years is known for delivering top digital marketing services in India. Having helped multiple companies build, manage and promote their brand globally, we believe that the latest digital trends, when employed in the right manner, can yield optimum business results. So, stay updated, stay ahead!