The client is the most important aspect of any economy. S/he is the one who practically keeps the economy running. It is thus important to cater to the needs of customers. This is where customization plays a key role. Making additions and subtractions, adjustments as per the requirements of the consumer ensures better delivery of the services expected from content writers. In order to provide fine content to our customers, a few points should be kept in mind.
- Know your Client
“Customer is the king”. The ones who follow this mantra not only expand their business but also retain their customers. It is essential to understand the client and his needs in order to put up apt content. The content on the website should not only elaborate on the product or the service but also reflect the personality of the company. We associate discipline, patriotism and integrity with the Indian Defence Forces. Related posts on social media invariably reflect these. Similarly, including such reflective points about the given company could make their website more interesting leading to a happy customer.
- Main Goal for the Content
At the same time, it also essential to understand the purpose for creating the content. Whether it is to get more attention (more traffic and better sales as a result), spread awareness or educate. The tone and essence of the content depends on these factors. It can attract people to the website and encourage them into buy the product or service which is the main goal in most cases.
- Create Hooks
Even today in primary schools, a topic is not introduced directly. The teacher generally discusses related and simpler topics before coming to the main one. This act enables co-relation with the prior topics and thus better understanding of the main topic. Something alike can be done while preparing content. Content is prepared for the lay-man, who is unlikely to be acquainted with the technicalities of the product/service. If that can be expressed in simple words co-relating with other popular concepts and ideas; it would sound more convincing; and only a convinced person would buy the product/service.
- Adding Emotions
80% of the blogs written only on rational basis are not even read completely. This implies the necessary human touch to the posts. A variety of emotions can be generated through a blog. It could be appreciation, curiosity for an event, motivation to perform a task etc. such way of writing also demands realistic writing which helps people connect to the post and thus increase traffic on the website of the customer.
Along with knowing the client and his product/service, personality of the firm it helps to have some grounding about their competitors too. The idea for content writing is generally to promote the client (over others who provide same product/service). This calls for the need of researching absolute records of the product/service so as to learn what exactly should be included in the content to give the customer authority over other.
- Content Curation
Browsing through abundant content in order to strain off the unnecessary and retain the meaningful in organized manner refers to content curation. Adequate research backed with effective ways of portraying the content ensures more traffic on the website.
At the end of the day, it is important to understand and deliver to the customer what s/he actually wants. It is thus necessary to receive constant feedback and be open to change as suggested by the client. Customization of the content as per their requirements is the primary deal for content writers.