How to find potential customers during COVID-19 lockdowns?

14 min read

How to find potential customers during COVID-19 lockdowns?
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

There’s a difference between getting sales and finding potential customers. Potential customers could mean recurring revenue for a long-term basis, finding quality clients that are dedicated and sincere or could also mean getting clients that have the potential to take your company to the next level. That’s why potential customers are very important for your future, as they have the potential to change your business for the better.

Tapping into the market potential today for a better tomorrow

That being said, you need work on getting these potential customers today so that you can get an opportunity to work with them tomorrow. With the COVID-19 lockdowns invoking panic across companies and industries, many businesses fail to see the opportunity of engaging new buyers as many people are still looking to do business. Even though economies are badly affected and markets taking a hit, many companies are still looking for new vendors or partners on search engines, websites and social media sites, to do business due to any of the following reasons

  • a. The lockdown might not be affecting them that much
  • b. They are planning for the future right from now
  • c. They are looking for a cheaper vendor with whom they can do risk-free business
marketing yourself by digital marketing agency in India

So, as you can see, the potential of finding new business opportunities is still at large. You may make a sale right now or may be a few weeks later, but it’s bound to happen if you attract the right potential customers today. As a reputed digital marketing company in india, we recommend every business to adapt a digital-only strategy for cost-effective marketing.

Marketing yourself to potential customers

All it takes is sparking an interest in the right consumer. Potential customers are all around you. Some may be difficult to get hold of even for a quick discussion, some may need a meeting or 2 to get convinced, while may get sold right from the very first impression. So, let’s look at various things you can do today to effectively engage interested buyers.

5 ways to attract customers during the COVID-19 pandemic

1. Present a clear strategy:

Let’s say you got a meeting with a client today. A phone call or even a video conference call. Rather than making tempting offers for your product or service, you can share a holistic strategy about how you both can keep doing business together for a long-term, in a risk-free way. A presentation which talks about how you’re planning to do business during the pandemic [if they are interested] and after the pandemic, in 2 different phases. This is important for any client as everyone is operating on a very restricted budget during these days.

2. Optimize your website:

Your business website is the only address that matters in today’s time. Work on uplifting your website experience by adding more information about your products and services, along with giving more clarity on your contact info. Apart from that, you can also optimize your navigation and remove unnecessary pages so that your visitors can land on the right information in the shortest amount of time. As a leading web design company in India, we highly recommend this.

3. Prepare SEO strategies:

Customers are searching up a variety of products and services online. This is where you as a business owner, can start looking for opportunities to secure your future revenue stream. What will be the most popular product, how often people are searching for the same product and what will be the demand like 3 months from now? These are all the questions that SEO company in Pune should be taking into consideration for creating your future SEO strategies. The only place you need to look for your answers is your search engine analytics! This will show you what people will be interested in 3 months from now, with precise data and detailed consumer behaviour information. Everything you do and every data-set you procure will strengthen your future SEO strategies.

4. Increase social media visibility:

Go where the people are, where people are talking about new products and technologies, and where people are most active. Over the last few weeks, there has been a massive surge in social media activities among all age groups. People have more time at hand as everyone is working from home. Start creating social media campaigns that helps in communicating a clear message that says the following:

  • a. You are open for business
  • b. You are flexible in terms of pricing
  • c. You are ready to listen to you customer’s problems

Being a leading social media agency in India, this is a top priority for all our clients at times like these

5. Content marketing:

If your product or service is really worth selling even during these tough times, why not talk about it openly? Expressing your opinions on various issues revolving around your product/service, in an informative and structured way is one the best ways to promote your business. You can create content pieces in the form of blogs, articles or newsletters, that give detailed insights about your product and its applications.

During times like these, promoting your product in a clear and direct fashion is the only way to gain customers. Your potential customers need to see the potential in you… they need to see the potential revenue they will generate by doing business with you! All this needs to be communicated in a very straightforward manner so that your potential customers don’t hesitate before trusting you.

I Knowledge Factory, or IKF, is a 360-degree digital marketing agency based in Pune, providing premium digital marketing services in Mumbai. IKF offers a variety of highly customized services like website designing, SEO, SMM and content marketing, for all types of businesses across industry verticals. We believe in establishing a strong dialogue that will lead to longstanding business relationships. We are ready to listen, understand and help businesses in need of expert digital marketing solutions under affordable budgets. We are ready to build your digital future.

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