How to Optimize Monetary Gains from Facebook Ads

11 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

A modern day marketer today is exposed to multitudes of marketing channels and tools. With plenty of options available it's easier to get overwhelmed. However, spending time and money on the most impactful channel and tactic is what one needs to focus on.

When it comes to social media platforms, the potential of Facebook can’t be ignored by any digital marketer. With a huge user base of 1.49 billion members worldwide, and 22 billion ad clicks per year, it is certainly the platform with one of the largest advertising opportunities. Running a targeted ad on Facebook doubles your chances of reaching a quality audience and bringing in sales.

Offering digital marketing services in India, the IKF considers Facebook as a marketing tool with immense targeting capabilities. It's micro-target approach based on people's interests, behaviors, demographics, age, connections, locations, or languages helps you reach your exact audience. Not to forget, you can even target users interested in your competitors’ services/products. What’s more, the Facebook ads tend to cost a fraction of what other online marketing channels cost.

Strategies for assured monetary value from Facebook Ads

If you want to make money from facebook ads and accelerate your business growth, you must follow some marketing tips. Drawn from real-life marketing experiences and real-life results, enlisted below are a few tips to maximize your monetary gains from Facebook ads.

1 Decide what goals you want to achieve through Facebook Ad

campaign categories wherein each campaign is optimized according to its objective type. Whether you aim to increase brand awareness or improve engagement or simply want more conversions, pick the right ad campaign that befits your marketing goal. For instance, if you opt for a traffic campaign, Facebook will make your ad visible to selective people within the target audience who are likely to click. The whole objective of a traffic campaign is to gain clicks.

However, if you run a conversion campaign, Facebook will show the ad to people within your target audience who are likely to not just click but also convert. Conversion campaigns are one of the leading objectives that help businesses make money with Facebook ads. A conversion could be an online sale or an online lead depending on your website set up.

Different businesses prefer different campaigns. While ecommerce may look for online sales, a service based company like a restaurant may focus on lead generation. Whatever may be the objective, Facebook ad campaigns when carried out smartly can get your business going. This is what even the best digital marketing company in India would agree to.

2. Find your target audience

Choose the right audience who will be interested in your products or services. Showing your ads to people who aren’t relevant to your brand will just be a waste of your money. For instance, if you sell a product for younger kids, don’t restrict your audience only to young mothers, instead keep your spectrum broader by targeting parents, grandparents, teachers and more.

Experts offering PPC services in India, prefer exploring the plethora of targeting options offered by Facebook to drive best possible results. From demographics to buying behaviors and self-marked interests, you can pick your audience that are most likely to convert. While features like ‘lookalike audience’ fetches you good engagement by finding more people who “look like” your existing customers , the retargeted Facebook engagement works effectively for spiking your sales further.

3. Learn what kind of Ads will appeal to your audience

Once done with choosing a campaign and your target market, plan out your ad format that will serve the purpose right. Videos are often considered to be the best bet. This is because they are visually attractive and can be viewed without having to scroll down. Having said that, we cannot completely rule out the significance of graphical presentation.There are cases where static images do work out well. For instance, carousel images are great for ecommerce clients as users can quickly scroll through products and do some shopping right there on their Facebook newsfeed. The point is to create a powerful ad (whether video or graphical) that instantly connects with the viewers and convinces them to take desired action.

Bonus Tip: If your ad provides value to the customer through educational how-to’s or free e-guides, they’re more likely to trust and interact with your brand than if they just see your ads displaying sales prices outrightly in their newsfeed.

Concluding Thoughts: While all this might seem good in theory, its workability in real life is a million-dollar question. Like any digital marketing agency in India, we will not say that these strategies guarantee you sales every single time for every single business. However, we can admit that the strategies have worked for most of the clients and hence, there are good chances that you too can benefit from them. You just need to work smartly.

If you are new to Facebook ads and unsure how to go about it, we are here to help you!
Contact us today to speak with our team and we’ll guide you on how to employ Facebook ads for making your business more lucrative.

Just call us on +91 88888 66110 or you can even mail us at sales@ikf.co.in