As a small business owner, you may think, as long as you have clients or potential contacts, you may never need a business website. Your social circles may help you pick up clients every now and then, but it can never give your company the traction it needs to grow and become self-sustaining.
Creating Online visibility with a website
The consumer mindset is changing rapidly, especially due to the COVID-19 lockdowns. We are moving towards a time where every search, for product or service, will start and end on the internet itself. Gone are the days where word of mouth was enough for people to trust a business for their needs. Every consumer, whether they’re tech savvy or a newbie to the internet world, wants to do their own research about the product, market and available options.
The first thing any consumer does to begin his/her search, is Google. This is where all the available options first come to his/her notice. If your website is not here, then you are out of the race right from the beginning. As a reputed website development Company in Mumbai, we believe that a website is the first touch-point for your consumer where they get to meet with your business and judge it for themselves. If you have a website that says exactly what they want to hear, in a nicely presented way, then you’ve got yourself a customer!
Only social media will not get you anywhere
Most small business owners are very inclined on saving website costs and only working on their social media presence. You may think that as social media is free and filled with millions of potential customers, why waste resources on a website?
Social media is free, and that’s exactly why it’s more difficult to establish a brand presence. Just think about it, millions of business owners doing social media just like you. The only thing is, the ones who have websites have a better chance. As a leading digital marketing company in India, we believe that a website creates brand authority as you’re creating a dedicated space in the online world. It becomes your virtual address.
A website is always reliable:
A website is a territory you own in the online world. You rule it and you make the rules. Although on social media, the rules keep changing and your business page can even be removed from the site if you accidently break any of the rules. Also, as newer platforms keep getting invented, the social media trends keep changing. But websites are forever! You can keep working on them to improve your traffic and never worry about such things.
Importance of website in marketing
Website works as a core component in your marketing campaigns. From SEO to emailers, website is where audiences need to land in order to engage with your brand. This is where the final action happens, whether it’s an inquiry form or a product purchase. All marketing roads lead back to website.
When it comes to digital marketing, there’s lots of data analysis involved in terms of where and how much traffic your brand is getting. A website is critical for analyzing all the online traffic and activity that happens around your brand, as it serves as a simple and holistic end-goal for any marketing campaign or even a workflow for that matter.
Building a website
Website building takes a lot of time and extensive planning. If you want to get it right, consult with an expert or hire a website development agency, as there are a range of factors that need to considered, apart from budget and scope. You need to build a website that is infinitely scalable and easily configurable, to keep up with the ever-evolving digital landscape. From domain name registration to SSL certificates, and from creating frameworks to final launch, you need someone to guide you through each step and execute it with total finesse. It would be ideal to hire an agency that offers complete website development services in India.
If you’re looking for website development company in Pune to build a powerful and engaging website for your brand, then you can check out I Knowledge Factory (IKF). IKF is a leader in website solutions, offering a slew of services like web development, hosting, domain name, SSL encryption and mobile application building.