Importance of Website for Small Businesses in Today’s Digital World

11 min read

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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

As a small business owner, you may think, as long as you have clients or potential contacts, you may never need a business website. Your social circles may help you pick up clients every now and then, but it can never give your company the traction it needs to grow and become self-sustaining.

Creating Online visibility with a website

The consumer mindset is changing rapidly, especially due to the COVID-19 lockdowns. We are moving towards a time where every search, for product or service, will start and end on the internet itself. Gone are the days where word of mouth was enough for people to trust a business for their needs. Every consumer, whether they’re tech savvy or a newbie to the internet world, wants to do their own research about the product, market and available options.

The first thing any consumer does to begin his/her search, is Google. This is where all the available options first come to his/her notice. If your website is not here, then you are out of the race right from the beginning. As a reputed website development Company in Mumbai, we believe that a website is the first touch-point for your consumer where they get to meet with your business and judge it for themselves. If you have a website that says exactly what they want to hear, in a nicely presented way, then you’ve got yourself a customer!

website development company in Mumbai

Only social media will not get you anywhere

Most small business owners are very inclined on saving website costs and only working on their social media presence. You may think that as social media is free and filled with millions of potential customers, why waste resources on a website?

Social media is free, and that’s exactly why it’s more difficult to establish a brand presence. Just think about it, millions of business owners doing social media just like you. The only thing is, the ones who have websites have a better chance. As a leading digital marketing company in India, we believe that a website creates brand authority as you’re creating a dedicated space in the online world. It becomes your virtual address.

A website is always reliable:

A website is a territory you own in the online world. You rule it and you make the rules. Although on social media, the rules keep changing and your business page can even be removed from the site if you accidently break any of the rules. Also, as newer platforms keep getting invented, the social media trends keep changing. But websites are forever! You can keep working on them to improve your traffic and never worry about such things.

Importance of website in marketing

Website works as a core component in your marketing campaigns. From SEO to emailers, website is where audiences need to land in order to engage with your brand. This is where the final action happens, whether it’s an inquiry form or a product purchase. All marketing roads lead back to website.

When it comes to digital marketing, there’s lots of data analysis involved in terms of where and how much traffic your brand is getting. A website is critical for analyzing all the online traffic and activity that happens around your brand, as it serves as a simple and holistic end-goal for any marketing campaign or even a workflow for that matter.

Building a website

Website building takes a lot of time and extensive planning. If you want to get it right, consult with an expert or hire a website development agency, as there are a range of factors that need to considered, apart from budget and scope. You need to build a website that is infinitely scalable and easily configurable, to keep up with the ever-evolving digital landscape. From domain name registration to SSL certificates, and from creating frameworks to final launch, you need someone to guide you through each step and execute it with total finesse. It would be ideal to hire an agency that offers complete website development services in India.

If you’re looking for website development company in Pune to build a powerful and engaging website for your brand, then you can check out I Knowledge Factory (IKF). IKF is a leader in website solutions, offering a slew of services like web development, hosting, domain name, SSL encryption and mobile application building.

To connect with us for a free consultation session, drop us a mail on or call us on +91 88888 66110.