Integrating Content Marketing to your Company’s DNA

9 min read

IKF is the best content marketing company in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

As customer journey continues to evolve with time, marketers look for more dynamic and versatile approach. Engaging different departments in the creation and proliferation of marketing messages is a lucrative method that even content marketing companies vouch for.

Making different departments a part of your content marketing plan helps capture customers at all stages of their journey and ensures optimum results. The idea is integrating content marketing as a way of life for your company instead of a one-off effort.

As an eminent digital marketing and website development company in Pune, IKF has always been keen on adopting innovative and creative strategies for business promotion. When it comes to content marketing, we reiterate embracing different perspectives for expanding your business tentacles.

Let see how we can achieve this.

Encourage and guide cross-functional contributions to content marketing:

While consumers get used to the tonality of marketing voices, offering a different perspective can offer a fresh outlook. Invite other departments to make content contribution. Known for top-rated content marketing in India, we believe that cohesive content marketing across company functionalities can help create an effective style guide.

To achieve this, define attributes and voice of your content. This could be technical, conversational, serious or even goofy. Let the author understand the exact tonality so that the produced piece is in line with the marketing objective. Give freedom to pick topics they consider useful for the target audience from their perspective.

On boarding professionals from sales or finance or customer service will enable presentation of different useful information that even marketing might fail to offer.

Along the same lines, it’s helpful to offer guidance when needed, but avoid stifling creativity or perspectives. Just edit the content for grammatical errors, facts, and more objective elements of writing. Allow the essence of the content to stand on its own merit

Broaden your content definition:

As experts of digital marketing company in Pune, we suggest expanding your content approach for integrating your content marketing into your business lifestyle. Content is not just limited to blogs and whitepapers. Think beyond these peripheries.  Leverage other elements like email, video, professional social media, and more for your content marketing.

Rope in other departments to garner insights to know what is working for them. Hold discussions to explore what exactly works well when they are emailing clients and prospective buyers, which posts on their professional social media is bringing in new leads, which videos are gaining more views etc.

digital marketing company in pune

Well, there are multiple ways of integrating content marketing to your company’s DNA but one of the key drivers to this strategy is spreading content marketing essence across the company. This would need involving different aspects in strategy, ideation, creation, and dissemination of content marketing.

For any help concerning content marketing call us and we assure you of fool-proof formula.