Know How to Repurpose Your Existing Content

8 min read

Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

Consumers today are driven by self-purchase model based on information easily available online. Hence, marketers and content marketing companies focus on quality and meaningful content that can drive in desired traffic. But creating and publishing new content every time is a daunting task. So, what is the solution? Well, repurposing your old content is a smart marketing technique that can add breath of fresh air to your online content.

In fact, repurposing is the best way to maximize your demand generation leads while saving time and resources. To optimize the return on content investment, businesses must stop thinking of content as one-time investment and start developing repurposing mindset to expand the reach and increase the value of content over time.


Repurpose your Blog:

Blogs are one of the most important lead generation tools. Experts of digital marketing company in India and elsewhere recommend adopting repurposing method to give a new lease of life to the existing blog posts. They emphasize on promoting existing blog contents through changing their formats and putting them across different marketing channels.

You can pick up old posts and use these repurposing techniques for reusing and capitalizing them:

  • Make social media graphics out of important points. Quote graphics for Twitter, Facebook, Pinterest, and Tumblr.
  • Include video or infographic to add visual appeal to your content and share these visuals on social media.
  • Create a slide share presentation.
  • Screen capture portions of your blog and post the graphics to your brand’s social media pages.
  • Consider creating an e-book of your top performing blog posts.
  • Create a PDF of your top blog posts and offer it for download. This is an excellent way to expand your email list while adding to the value of your posts.

Read Also: How Does Blogging Increase Sales?

Repurpose Graphics:

While you decide to create graphics, consider your repurposing strategy. Ask yourself how any of the following repurposing options are you currently using?

  • Posting each graphic to different social media platforms
  • Embedding info graphic alongside a post, posted to social networks, directories, highlighted in multi-media presentation or Slide Share presentation.
  • Offering your most popular images and icons for promotional sales and in different formats like coffee mugs, mouse pads etc.

Turning Informative Page into Video:

If you have a well-researched and informative post or a resource page like glossary, consider breaking down the sections of the page into short videos and then publish it on YouTube. This will make your content more noticeable, clickable and shareable.

Besides the above mentioned techniques you can also try the following repurposing methods:

  • Create an e-book from a video and place it on your website as gated content
  • Use testimonials for case studies
  • Use statistics from your articles for promotion
  • Turn a Slide Presentation into a GIF
  • Repackage content in newsletter and more.

To make content more relevant to the existing customers and for engaging the new users, repurposing is the right way to go for. It not merely confirms to the efficient use of time and money but also ensures greater returns on your initial investment. Moreover, you can target prospects at different stages in the sales funnel.

Content marketing when done rightly can make a whole lot of difference to your content promotion and traffic inflow. This is the reason why majority of the business firms, irrespective of the sizes today prefer hiring content marketing services.

If you are also seeking an agency that can help you with your content management and promotion, then IKF is just the right destination for you. Get connected with this top digital marketing company in India to boost your online presence and gain good conversion rates.