The ultimate goal of any business website is to drive meaningful traffic that could bring revenue. When you invest money, time and energy on development and promotion of your goods or services you certainly don’t want all that to go in vain.
If your website is failing to fetch the desired sale numbers, it’s time you sit back and look for the missing links. Digital marketing campaigns do take time, especially SEO where ranking improvements have to be earned. However, as a digital marketing company in Mumbai and Pune, IKF believes that conversions should start taking place within a few weeks time, even if you don't have a massic traffic. If it's not happening, you need to roll up your sleeves and get down to work.
In this blog we’ll highlight some of the critical points that will help you set things right!
Find out if you are getting the right traffic
Are you getting a good number of visitors to your site but there is next-to-no-sales? Figure out what kind of traffic is coming and through which channels. Are they coming through the home page, blog page or other product page? Focus on sources that have better commercial intent and conversion chances. Employing SEO tactics and PPC campaigns via google networks like Google ads, Youtube Ads, LinkedIn ads etc can help you target the right type of traffic. Also ensure your web content is powerful.
Tip: If you’re selling an impulse product that evokes immediate response from people, then social ads on Facebook, Instagram, and Pinterest can work well for you.
Check if there is a technical issue
There are times when even after a lot of brain wracking the marketing campaign just doesn't seem to work. A technical issue like buy button or contact form not working properly can mess up things. Offering digital marketing services in Pune, we suggest you to check your entire process of buying or converting on your website. Make sure your payment gateways have no browser compatibility issue,notifications and submission forms have right settings and your website is easy to use on all devices, especially mobiles.
Keep a tab of your website user engagement
Does your Analytics show visitors coming to your site but exiting it without going to the second page or leaving it in a few seconds? You must figure out if your web is lacking the relevant info.Run some user tests to find out what sort of first impression the site is giving to the people. Maybe you need to work upon your presentation and content.In case, you already have relevant and interested visitors, then you are almost there. You just need to get them converting.
Make your conversion goal compelling
Conversion goal is the thing that you’re asking people to do on your website. Sometimes this could be in the form of “Request a free quote” or “Buy Now”. Basically, the problem is that most websites’ conversion goals are unclear. Worse, many websites are completely devoid of conversion goals whatsoever.
For instance, an ecommerce website that puts up a single, low-resolution image with a sentence of text for each product cannot expect to earn good conversions. Instead, it's better to post a product video showing its usage, give offers to new prospects, ask for their feedback and so on. These are some of the ways you can maximize your sales.
Employ testimonials and case studies
An experienced and trusted digital marketing agency in India, we consider testimonials and case studies a great way to improve conversion rates. Positive reviews, both on your website and on third-party sites like Facebook, TripAdvisor etc can be very effective. While new businesses may find it challenging to get those all-important first reviews, the good news is that you don’t need many: even a single good review is better than none. So, have a way of getting someone to review your product or service.
If you are still confused on how to boost your conversion and sales revenue, book a free consultation session with IKF- the top-rated digital marketing company in India. We have a team of experts that will take a closer look at your website, marketing strategies , and competitors and give you honest feedback about where you need to improve. We can also help you draft a prioritised action plan that you can follow to get desired leads and sales.