Leading Digital Marketing Trends of 2021

11 min read

Digital Marketing Agency in India
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at sales@ikf.co.in

It’s no secret that the marketing landscape keeps changing every year and 2021 is no exception. With the competition heating up and digital transformation upsurging, you need to brace yourself for the upcoming challenges.

Staying on top requires you to stay abreast of the latest trends and swiftly adapt to the same. If you want your business to grow consistently , prepare yourself adequately for the developments and leverage the best techniques to become the thought leader in your niche!

A digital marketing and website development company in Pune, IKF brings to you a list of top 5 marketing trends of 2021 that will help you strategize your digital marketing efforts.

So, let’s get started!

Top 5 Digital Marketing Trends of 2021

1. Greater Importance to Omnichannel Approach: The concept emphasises on using all channels to create a single, unified experience for customers. This includes channels like websites and email as well as all devices from desktop to mobile and all smart devices in between. The main goal is to create a seamless and personalized interaction that places customers at the core of the marketing rather than the product.

In order to become successful you must have a sound understanding of your customers. Master the art of crafting the right content for your prospects and connecting with them at the right time. As experts of digital marketing and website design company in Mumbai, the IKF team recommends following tips while adopting customer-centric approach:

  • Place yourself in the customer's shoes.
  • Gather feedback from team members that interact with them.
  • Use feedback to create a personalized experience.

2. Conversion Rate Optimization will be Rewarding: In the current scenario, there seems no chance of digital marketing getting cheaper any time soon. Infact, everything including SEO, pay-per-click advertising, social media news feeds etc will be more competitive.

Optimization of your website conversion rate is one of the practical solutions you must focus on. If your web pages are better optimized for conversions, you’ll earn more conversions and more revenue to cover your advertising expenses.

You can start with your home page as it's the first thing your visitors come across. Experiment with features like chatbot and work upon your content and presentation quotient. Next, you can take up optimization of the landing page and blog page. There are different techniques you can employ to make these pages more appealing to visitors and compel them to take the right action in your favor. Being a highly trusted web designing company in India, we can guide you on how to optimize your web pages and convert your readers into leads.

3. Only Excellent Content will Fetch Value Content marketing is expected to get more competitive and challenging. Only outstanding content that is unique, more relevant, more entertaining, or more informative will manage to drive desired results. Content that strikes a chord with the audience and inspires them to share it on social media will make the difference between you and your competitor’s performance. Impressive content can contribute significantly in broadening your following and establishing a stronger brand footprint. Note that in the absence of quality content, you are most likely to fall behind your competition. So, building a great content marketing strategy will be a key factor to remain competitive in 2021.

4. Podcasting will take Centerstage: Podcasts are all the rage these days. The rise of this digital “audio experience” turns out to be a great opportunity for digital marketers to boost their brand awareness.

As more and more people are listening to podcasts, they are more likely to buy brands that have their presence on podcasts. Therefore, podcasts can certainly be a worthwhile investment. However, podcasting takes time before you can actually start witnessing the results of your efforts. So, if you’re planning to jump on this trend, make sure you commit to it and be patient.

5. Social Media Role will Intensify Social media will fortify the concept of social commerce. Facebook launched Facebook shops to enable small to medium-sized businesses bring their storefronts to the internet. Similarly, Instagram released Instagram Shopping which helped streamline the purchasing process on the platform. These latest developments have paved the way for social commerce, bringing customers a step closer to your brands.If you want to stay ahead of the curve, don't forget to include social commerce in your 2021 digital marketing strategy.

Some Other Trends to Note:

  • Voice search will become the preferred search method over typed-out search queries.
  • Video marketing will be the pre-requisite to compete.
  • SEO will become more important than ever before.

If you feel the need to boost your business growth and stay competent in the dynamic industry, we would love to help you. Contact IKF - the digital marketing company in India and we’ll show you how to exploit the industry trends in the optimal way and gain competitive advantage in your business domain.

Book a free consultation today with our experts! Just call us on +91 88888 66110 or you can even mail us at sales@ikf.co.in