Make Your Business Recession-Proof with Digital Marketing

11 min read

Digital marketing services in Mumbai for marketing during Covid19
Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

What is the best way to survive an economic recession? The COVID-19 outbreak has caused a mild economic recession with the potential to become severe down the line. And just like every other recession, this will too, run its course and fade away. As a leading digital marketing company in India, we feel it’s important to focus on getting through it and emerging victorious on the other side. But what does ‘victorious’ mean for you as a business owner? Every company’s go-to strategy is cutting costs by making lay-offs and reducing employee pay, in the hopes riding it out till its normal again.

Cutting costs is more like treating symptoms than curing the virus!

The real threat you face here is losing clients for good! The COVID-19 pandemic has enforced a very cautious mentality upon consumers, wherein they’re compelled to think twice before making any expenditure. Why will they come to you? What is your reputation? This changing mentality of consumers is the real virus attacking your business. Losing clients and work temporarily are just the symptoms. Sure, cost-cutting is necessary as symptoms cannot be left untreated! But the only way to defeat the virus is to gain immunity over it, by making your business recession-proof.

SEO Company in Pune for marketing during Covid19

As mentioned above, recessions make consumers think long and hard before making any expenditure, even if they have enough money! It all hangs on the reputation you build, the visibility you create and the message you send. People need to know that you are still the best option they’ve got out there and doing business with you is worth the expenditure, even if the deals don’t happen right away! If you gain leads now, you will have something to reap when things are normal after the slowdown. Otherwise, you’ll be stuck with no prospects and no opportunities in a time where everyone is back and booming again. Your survival efforts will all be a waste! You have to defend your brand image by boosting its immunity through smart marketing.

What prospects does digital marketing hold?

There was a time where people used to think really hard between choosing an ‘Above The Line’ marketing channel for a wider audience reach [Eg. TV, Radio] and a ‘Below The Line’ channel for a targeted reach [Eg. Pamphlets, Mails]. As an established SEO company in Mumbai, we truly believe that Digital marketing has blurred the line between ATL and BTL, and it has happened for a good reason. You can now reap the benefits of both using digital marketing with smaller budgets, than the ones used for traditional marketing channels.

As a marketer, you can now;

  • a. Get a wider reach: Everyone is now online
  • b. Do targeted marketing: As per demographics, interests, age group and much more
  • c. Optimize spends accordingly: Keep variating budgets as per engagements
  • d. Track results: Everything is measurable. See what ads work and how much ROI is generated.

That being said, building a 360-degree brand image is now much easier and affordable with digital marketing channels. As a leader in SEO services in Pune, we believe this is the best time to go digital and feel the pulse of the market by testing various types of content, running experimental ads and gauging customer response in real time. It sure sounds like a big expenditure, but it’s the only cure that will help your brand fight this recession and start making you money, very soon!

If you’re looking for a digital marketing agency in Pune to design some experimental branding campaigns during COVID-19 at very low costs, then you can check out I Knowledge Factory (IKF). IKF is a leader in digital marketing offering everything from customized standalone services like SMM, SEO and Content Marketing, to complete 360-degree digital solutions.

To connect with us for a free consultation session, kindly contact using the below details
Phone: +91 88888 66110