11 min read
Do you know that most online stores typically get a major chunk of their revenue from their existing customer base? What’s more important is that the figures get even better when businesses invest time and effort to adopt the “repeat customers” approach. However, persuading and convincing customers to go for your brand again is no piece of cake. Earning customer’s confidence and building a lasting digital reputation calls for a strategic marketing plan.
If you are into e-commerce, looking forward to boosting your sales then repeat sales should be on top of your mind. IKF, a leading digital marketing company in Pune, has been helping e-commerce stores to make a strong digital footprint through capitalizing on existing customers. Like most Marketing Gurus we too consider repeat-sale as the cost-effective way to galvanizing ones brand position in the market.
There are multiple ways to fortify repeat business. Here we have rounded up some quick and effective strategies that will serve you right!
Ways to generate repeat sales
Start Loyalty programs: Encouraging repeat sales by providing incentives is a great way to create brand loyalty. Providing the user with a coupon or discount voucher on their second sale can motivate the customer to shop with you again. Offering point-based digital loyalty cards or special rewards for referring new customers to your business too can be instrumental in triggering repeat purchase behaviour.
Personalized communication can do the trick: Smart marketers understand the value of personalized communication in fostering customer engagement. In practicality, personalization shouldn’t end with sending emails to the customers with their first names but must go beyond that.
Be it sending personalized product recommendations or addressing card abandonment marketing emails, the sales pitch must evolve as you continue to interact with your customers. One of the ways to get it right is by focusing on emailing timelines. For instance, if you want to flash a sale offer, prefer timings that are convenient to the users. There’s no point promoting your offers in the middle of workdays.
Leverage all platforms to build a stronger bond: Figure out what communication method your customer prefers and accordingly cater to it. Users generally have different communication patterns, and to get the repeat purchase, it’s critical to make re-adjustments based on which channels they are responding to. Additionally, reach out to your customers via different platforms. Addressing customer’s complaints and queries on every possible portal is an excellent after-sale service that even the best digital marketing company in India would advocate for strengthening bonds with the customer.
Make shopping experience convenient for the customers: If you don’t want to lose your hard-earned customers to your competitor give them an easy and pleasant shopping experience. Some of the techniques to garner customer confidence include offering a seamless mobile experience, easy check out process, faster website loading time, multiple payment options, free shipping and more. Remember, products may come and go but a business that offers a truly remarkable customer experience will continue to rule the market.
Incorporate smart remarketing strategies: Remarketing allows you to re-engage and educate the customers that you already managed to influence. Use appealing remarketing ads to offer special deals that were not available on the first visit to your site like, “buy one, get one free”, or other similar offers to grab the attention of the customer. However, make sure not to go overboard with remarketing ads. Put a cap on the number of ads that can be displayed to the respective customer. As an SEO agency in Pune, we vouch that right remarketing can enhance conversions, amplify your SEO results and reward you with repeat sales.
Do you know that customer retention has cascading effects on your overall business growth? Well, according to a report even a 2% increase in customer retention bears a similar effect on a company's profits as cutting costs by 10%. Now, that’s a huge difference. This is not all; a satisfied customer can also act as your brand advocate, promoting your product through word of mouth or social media.
Considering the significant role of repeat sale, investing dedicated resources and effort towards accomplishing it is not a choice but a necessity. As a thriving digital marketing agency in Pune and Mumbai, we suggest that as you keep alluring brand-new customers, make sure the doors to existing customers are not closed.
Connect with the IKF team to discover more actionable marketing tactics on customer retention. Call us today on +91 88888 66110 or just drop us a mail at firstname.lastname@example.org. We’d love to partner with you on your journey to success!