Debunking SEO Myths That are Stopping You From Winning!

10 min read

SEO expert in India debunking SEO myths
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Role of Video Ads in Fostering your Brand Image. People are spending more than a billion hours watching Youtube videos. It comes to around 100,000 years, which is more than all of human history in a single day. That’s startling, isn't it? In addition to YouTube, video content on Facebook, Instagram and other social media platforms too have made a breathtaking leap. Whether it’s a makeup tutorial or a trailer for an upcoming blockbuster, people are more connected with the online world than ever before. The context here is to highlight the growing power of video content. As a PPC agency in India, the IKF believes video content to be a potential marketing tool for establishing connection with the customers. It’s an effective way to capitalize media platforms and gain business advantage. Creating awareness and building confidence through video ads. Seeing is believing, the adage is perfectly relevant in today's digital era. Videos are more engaging to a user than mere text. You can use video ads to explain a brand new product that’s hard to describe or even show why your brand is better than the competitor’s. Building customer trust is important for all businesses but is alo the trickier part. You need strategic and consistent brand messages to move closer to your marketing goals. Offering PPC services in India, we look at the rising popularity of video content as an opportunity to create meaningful interactions with the audience and to make your brand more approachable and genuine. As it's clear that video ad campaigns are key to your business growth, let’s take a look at some of the essential elements that define a good quality video. Professional grade presentation: Be it your website blog, videos, imagery or more, the quality of the content determines how well the viewers ingest your message. It is a reflection of the company’s standards. So, make an excellent first impression by displaying professionalism and competence with top quality content. Specifically, when talking of video ads many different factors come into play that define the quality of the content. A good script, smooth visuals, and perfect sound design are elements that can’t be missing. Just remember that users are very choosy, they won’t take a second to skip your ad or, worse, ignore it if it doesn’t match their expectations. Working as one of the PPC companies in Mumbai & Pune, we recommend our clients to focus on producing pieces that have a professional finish and meet the expected quality standards. Demonstrate your expertise through explainer videos: People when browsing online are usually trying to find a solution, the best one, to their specific problem. Therefore, when you offer useful and relevant content you set up yourself as a reliable source of information that prospects can trust. Off all the approaches adopted for sharing knowledge online, explainer videos stand as the most effective one. These are very short, usually animated pieces that are specially designed to illustrate complex business ideas (or concepts) in simple and engaging ways. What makes these videos stand out is that they are neither too promotional nor a persuasive sales pitch. Instead, they introduce the company’s products/services that subtly addresses the audiences’ pain points or needs. The ad is built around a captivating storytelling that resonates with the experiences of the prospects. They help create a personal connection and foster trust of the prospects. Humanize your brand: Brands are meant for humans, so why do some marketing messages seem so robotic? The difference between marketing that leaves an impact and the one that is easily forgotten is the ability to create a relatable and humanized message that sparks an instant rapport. To ensure lasting relationships with your prospects, you need to convince them that your brand actually cares about them and their problems. Real branding goes beyond flashy logos and display of products. Some intangible, emotive and narrative elements are what really give your brand a leg to stand on. A video content that’s relatable, interesting, empathetic, and, above all, humans serves the purpose. Company story videos and customer testimonial videos can do the magic! Company story videos are perfect channels to convey your brand’s culture, core values and/or story. The central idea is to show the “human element” side of your company and bring the audience closer to your brand. Here you need to be honest and genuine with your narrative. No other company will understand your journey better than you, so take the opportunity to tell your audience what drives you and what you stand for. Customer testimonials where people actually share their experiences with the brand’s products and services can serve as a motivating factor for others to follow the suit. It’s a culmination of small efforts and new ideas that finally contribute to a successful marketing campaign. So, don't overlook these suggestions. Even the leading agencies, offering digital marketing services in India would reinforce the above statements. If you successfully implement the above tips for your marketing campaign, there are good possibilities of bridging the gap between your brand and respective audience. Now you know the importance of video ads so what next? You need to promote your videos rightly on the most suitable platforms. Be it Youtube, Facebook or more, we can help you reach your marketing goals with our digital marketing solutions. As a PPC company in Pune and Mumbai, we can guide you through the ins and outs of the digital landscape. So, don't miss the opportunity. Take advantage of our experts and get ahead of your competition! For more information about our online marketing services, call us today on +91 88888 66110 or e-mail at

SEO can be a complex maze for many beginners as well many experienced professionals. It is an area of digital marketing that evolves and grows faster than any other segment. It is really important to stay on the pulse with the latest updates, trends and features that are being rolled out, in order to stay relevant with your SEO Campaigns. As an SEO expert in India, we believe as new SEO ideas and techniques come into play, there are a lot of facts that need to be recognized by SEO professionals. And where facts need to be strictly followed, it’s very easy to succumb to the powerful myths that float all around the digital platforms.

A tiny step can cause humungous harm

It may seem that even if one falls into the myth trap, it’s just a mistake that can be easily undone. Well, a tiny mistake in SEO can do more damage that one can even imagine. One wrong step can set off a cascading effect of wrong-doings, leading to massive failure. So, before you take the risk of doing something drastic without checking its validity, think again and review the following myths for THEIR actual facts.

SEO expert in India explaining SEO myths

5 top SEO myths and their facts;

1. SEO is all about buying links:

This a common misconception that goes around. Buying links is bad. In fact, it is completely against Google’s Webmaster guidelines. This is quite dangerous as it can create serious impediments to your business’ online growth. Links are built over time via publishing quality content and conducting off-page SEO activities. This is a core part of our SEO services in Pune .

2. Keywords is everything:

Keywords definitely play a large role in SEO, but they are not the end-all factor. Google relies on about 200 factors to rank a site. If you just focus on keywords, you are missing out on loads of areas to improve your SEO results. There are a variety of things to take care of, like content, website architecture, HTML, trust, and social reputation.

3. Quantity outweighs quality:

Yet another perilous misconception! People are hell bent on publishing more and more content just for the sake of getting better rankings, and more traction from search engine crawlers. The truth is, search engine algorithms have gotten a lot smarter. They can easily recognize high-quality content and separate them generic and repetitive content. High-quality content is often rewarded and ranked better. The smarter plan is to take your time to make sure of the content in one blog post rather than rushing out with multiple posts.

4. SEO results are instant

To put it simply, SEO is an on-going and a never-ending process. Period. Even if you write the most brilliant and creative blog post, target the most high-volume keywords, implement a through meta data structure and have an articulate website schema in place, it's not necessary that you’ll get your desired results. It may take a month or even 5 months to get to that point. That’s why, it is crucial for you to continuously optimize content and update your SEO strategies regularly to keep driving traffic towards your business

5. SEO is a one-time thing

It's sad to see many people still staying under the illusion that SEO is a one-time activity that’ll get them what they need. Like mentioned in the above point, SEO is an ever-evolving effort where you need to constantly work on various aspects. As an SEO company in Mumbai , we believe that this misconception has led to the fall of organic search traffic for many businesses. This is mainly due to negligence and lack of continuous effort. Continually maintaining your SEO efforts is essential because of:

  • a. Link degradation (a.k.a. link rot)
  • b. Need to publish new pages
  • c. Changing search engine algorithms
  • d. The competition moving ahead of you
  • e. Outdated content

If you’re looking for an SEO agency that is determined to growing businesses and exploring creative ways to secure the best SEO ranks, they you can check out I Knowledge Factory(IKF). IKF is a leading digital marketing company in India offering full-fledged SEO services for all kinds of businesses and start-ups.

If you wish to discuss a plan to secure your digital future, feel free to connect with us using the below information. We will be happy to schedule a free consultation session for your team. Get in touch with us now on or call us on +91 88888 66110.