It was the year 1995. Online stores were still new. Around the time, Pierre Omidyar, a computer programmer successfully made his first sale. An event that has made history since then. He sold a broken laser pointer on his website AuctionWeb – but the significant part was that the product was bought by a person who collected broken laser pointers. At that time, Pierre understood that he had stumbled into something with the capacity to change what the world thought of e-commerce. With this realization, Pierre let AuctionWeb consume his domain, ebay.com. And true to his thinking, e-commerce has never been the same since then.
In 2014, E-bay had accumulated 148.9 million users, becoming not only a platform for sellers and buyers but a cultural phenomenon – an e-commerce site that kept a low profile but made a high impact on the e-commerce circuit.
The main problem though – is for you to break the clutter and get visibility for your brand on E-bay? After all, it doesn’t take much to understand that unless you tackle this problem successfully, it will be difficult to make your mark on such a mammoth marketplace.
Optimize your E-bay listings and store with the following tips:
Build a storefront that people can’t miss:
Think of it this way: will you bother to enter a restaurant that looks shabby from the outside? Would you waste time at a store that promises sporting equipment but sells kitchenware? It’s actually just like a brick-and-mortar store. The appearance of your E-bay shop is a major factor for customers.
To get the maximum from your E-bay store, it is essential for you to provide:
- Clear details about your products
- Price to come up front
- Information about shipping
- Accepted means of payment
- Money-back guarantee
- Customize your store’s appearance by providing a header for links, logo, email newsletter subscriptions etc.
Effective Item Title and Description:
If you know what you are selling, then it shouldn’t be too hard to craft a compelling title and description for your listing. Actually, this will be your main hook to attract customers. According to the guidelines of E-bay, your title can have:
- Descriptive keywords clearly conveying what you are selling
- Item specifics like size, color, condition, model etc.
- Item’s brand name
Make it a point to avoid false claims or misleading information.
E-bay optimization is not too different from other SEO campaigns. You should always aim to have two to three keywords in your title apart from weaving them in your 300-word description. Also, it is wise to include keywords in your store name, header and use them when selecting categories. Paying close attention to the search engine keywords that E-bay automatically chooses is also critical. To get help with keyword selection, you could check out what’s currently popular on E-bay.
The Pareto Principle:
You must have come across Pareto Principle or the 80/20 rule if you are in digital marketing. But by chance, you haven’t then just know that it simply means 80% of your content must be informative and fun while 20% can be self-promotional.
Do you consider yourself to be a serious seller on E-bay? If yes, then you can try this or the one-third rule to accelerate sales.
For example, let’s take any of the serious and successful sellers on E-bay and see what they do to optimize sales:
- One-third of the content will be organized around what you sell
- One-third of the content can be self-promotional
- One-third of it can point at your personal interests
With the entire world going crazy over Smartphones, it wouldn’t make sense if your E-bay strategy did not include mobile friendliness. When it comes to images, make sure that they are large enough and has good resolution. Remember that an image will not be clear if a customer has to zoom in to get a closer look.
Ensure that users can find your E-bay store easily by uploading your images to E-bay picture services. When you do this, images will load faster on mobiles and tablets instead of trying the patience of the users. Alternately, if you embed an image in the description, it may not load correctly on mobiles.
Another point to keep in mind while catering to mobile users is to keep the descriptors to the point, short and crisp so that mobile users can easily read the text. If you want to provide additional details, provide a link to a user-friendly website.
Currently, the E-bay App has made life easier for mobile easier, yet it’s good to be aware of the latest happenings in this space.
Tip #1: Use a plain, uncluttered backdrop to make your item stand out.
Tip #2: Turn off the flash and use soft, diffused lighting.
Tip #3: Keep things steady. Use a tripod.
Tip #4: Take high-resolution photos so your item will look attractive on screens big and small.
Tip #5: Fill the frame with your item.
Tip #6: Photograph your item from all angles, and capture its details and blemishes.
Tip #7: Show the scale of your item.
Tip #8: Capture the natural colors of your item. No filters necessary.
Tip #9: Include some detailed close-up shots.
Tip #10: Avoid using props.
Listings with better photo quality are 5% more likely to sell. These requirements will help you get there.
Every listing must have at least one photo.
If your item is a vacation package or a home-improvement service and can’t be photographed, browse the Internet for copyright-free images you can use with your listing.
Meet the minimum photo size.
E-Bay requires a minimum of 500 pixels for an image’s longest side. Most cameras and camera phones will exceed this minimum, and bigger is better!
Don’t use borders.
Use natural borders created by photographing your square or rectangular item against a neutral backdrop. Don’t create artificial borders as they are not allowed.
Don’t add text or artwork.
No text or artwork, like “Free Shipping” or seller logos, may be added to photos. Use the title, subtitle, and description box to include details of your item.
Use stock photos only for brand-new items.
Stock photos cannot be used for pre-owned items. They can only be used if the item is brand-new. Catalog images are acceptable in Books, Movies, Music, or Video Game categories but not as the primary photo for pre-owned items.
Doing SEO for E-bay can be a time-consuming and tricky affair where you need seasoned experts to work on your project. That’s why you should give IKF a call – a modern day, a digital outfit that has been neck-deep in ‘SEO for e-commerce’ since a good number of years. IKF, one of the best SEO agencies in the region may be reached at firstname.lastname@example.org or you call us on +918888866110.